Using unique research to generate consumer insights for the Philips HomeCooker

September 11, 2012



During the early stages of the development of the HomeCooker, Philips Design undertook an innovative new style of qualitative research to explore how people cook at home and what solutions could make it easier for them.
A unique social media project called MenuMenu was set up to develop insights into all aspects of the cooking process from food preparation to actual cooking.
Read more about the research project and the results in the Backgrounder.