Philips Design and Arzak present new generation multi-sensorial tableware

January 31, 2011

Interactive tableware stimulates senses through light, sound vibration and electrical current.


Eindhoven/Madrid, the Netherlands/Spain - Philips Design and Laboratorio Arzak have continued their collaboration “multi-sensorial gastronomy” and will show their latest work at the 9th international gastronomy summit, madridfusión, 25 – 27 January 2011, in the form of interactive tableware that stimulate the senses through light, sound vibration and electrical current. Since the release of the first series of interactive plates at madridfusión 2010 the collaboration has looked at ways of altering the perception and enjoyment of food and drink by subtly stimulating adjacent senses at the same time.


The concepts challenge our associations of images and sounds with the sensations of hot, cold, sticky, dense, liquid, etc. Taste and the sensations triggered in the dining experience can be altered, expanding the repertoire of culinary stimuli and extending the experience of fine dining into a new dimension.


Clive van Heerden, Senior Director Design-led innovation at Philips Design: “Last year Arzak and Philips Design introduced three bone china concepts which are designed to light-up when food is placed on the plate or liquid is poured into the bowl. With the new generation of tableware we touch the senses not only via light, but also via sound vibration and electrical current.”


The concept


Eye of the beholder

The ‘eye of the beholder’ platter concept is a piece of interactive tableware designed for two or more people to eat from. A crystalline substructure changes appearance with moving images – evocative of fire, ice, water, etc. – which are designed to contrast or compliment the dishes served on the platter. Very sensitive temperature monitoring and an array of motion sensors responsive to the utensils and the food make the dining experience playful and surprising. Color, imagery and movement affect the appreciation of individual food items. The platter responds to a series of utensils that stimulate the lips and tongue in subtle ways.

Image: Xabi Gutiérrez of Laboratorio Arzak is preparing barbecued lemons with prawns and patchouli and monk fish low tide on the ‘eye of the beholder’ platter. Copyright: Philips Design


During the show, Arzak will show a prototype of a plate they created out of a PhotoFrame. 
Please visit Philips Design Probes for more background information.


About Philips Design
Philips Design, with 7 locations in Europe, the USA and Asia Pacific, is one of the longest-established design organizations of its kind in the world. Its creative force of some 400 professionals, representing more than 35 different nationalities, embraces disciplines as diverse as psychology, cultural sociology, anthropology and trend research in addition to the more 'conventional' design-related skills. The mission of these professionals is to create solutions that satisfy people's needs, empower them and make them happier, all of this without destroying the world in which we live. For more information, please visit: 


About Arzak
Arzak, one the world’s best restaurant is based in San Sebastian in Spain
Juan Mari Arzak serves dishes to amaze and amuse the senses. His family have occupied the same site in San Sebastian since 1897, and it remains a family affair with his talented daughter Elena at his side now. Together they offer a modern interpretation of classic Basque cuisine. For more information, please visit:


About madridfusión
Madrid fusion, theatre of ideas, is a three days culinary event in Madrid, Spain that peep into the future and main styles in haute cuisine and business models in which trends, creativity and talented new chefs will be present.  For more information, please visit: 

For further information, please contact:

Miep Swaminathan

Philips Design / Communications
Tel: +31 (0)6 15891028



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About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs 119,000 employees in more than 60 countries worldwide. With sales of EUR 25.4 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at