Philips Design presents Probes projects during Dutch Design Week 2010

October 22, 2010

Eindhoven, the Netherlands – Visitors to this year’s Dutch Design Week 2010, in Eindhoven, the Netherlands, will have a chance to visit Philips Design. And for the first time the Philips Design Probes projects ‘Fractal’ and ‘Food’ will be on display to the public, offering visitors to the Dutch Design a unique experience.


Design for today and tomorrow

From October 23-31, Philips Design will showcase a selection of awarded products at its headquarters in the Witte Dame. On a yearly basis, over 50 awards worldwide are given to Philips’ designs. In the reception area of Philips Design a number of award winning products will be shown. The Robust collection - nominated for ‘Erkenning Goed Industrieel Ontwerp and ‘Dutch Design Award’ - will be amongst the exhibited products.




At the same location, Philips Design will demonstrate its Design Probe projects ‘Fractal’ and ‘Food’. This is the first time that both products will be exhibited to such a wide audience. Visitors will be able to view these projects, uniqe to Philips Design, in the Witte Dame at the pre-entrance to  the Graduation Show at the Eindhoven Design Academy.


Past tense, future sense

During the Dutch Design Week, visitors subscribing to Philips Design’s newsletter, ‘new value by Design’ will receive a personal copy of the award winning book ‘Past tense, future sense’, covering 80 year of design heritage at Philips.


Energy for the mind

Philips Design creative specialists will be holding a number of lectures, one each week night from 26-29 October, in the Auditorium of the Witte Dame,  to share their insights and unique people-ficused design approach. The topics that will be presented are:

  • Experience design for children’s healthcare
  • Probing the future – design and the culture of innovation
  • Ambient experience now boarding at Schiphol
  • Strijp-S, creating a public lighting experience

For a complete overview of Philips’ program and the timing of the lectures, please click here.


About Dutch Design Week

This is the ninth edition of Dutch Design Week, the largest design event in the Netherlands that brings together around 1,500 designers from home and abroad to show their work all over the city of Eindhoven. For more information and a total overview of all activities, click here.


Philips Design
Philips Design, with 7 branch studios in Europe, the USA and Asia Pacific, is one of the longest-established design organizations of its kind in the world. Its creative force of some 400 professionals, representing more than 35 different nationalities, embraces disciplines as diverse as psychology, cultural sociology, anthropology and trend research in addition to the more 'conventional' design-related skills. The mission of these professionals is to create solutions that satisfy people's needs, empower them and make them happier, all of this without destroying the world in which we live. For more information, please visit:


For further information, please contact:

Miep Swaminathan

Philips Design / Communications
Tel: +31 (0)6 15891028



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About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs more than 118,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at