Philips wins Dutch Design Award for FreeStreet lighting system

October 25, 2011

 Eindhoven, the Netherlands   Philips’ FreeStreet Lighting system has  won the 2011 Dutch Design Award (DDA) in the category Best professional product.  Philips received the award  from the DDA  international jury  at a  award ceremony in Eindhoven last weekend.


The FreeStreet lighting system has been designed to eliminate traditional streetlight poles and instead connecting a string of LEDs along narrow cables which are virtually invisible during the day. The lighting system offers a progressive and exciting solution resulting in lights which appear to float in mid-air, By removing lampposts, FreeStreet declutters streets and frees up public spaces, offering opportunities for consistent street design. Furthermore, FreeStreet can lead to 40% energy saving compared to traditional Sodium street lighting. According to the jury of the DDA: FreeStreet is a ‘unique and relevant street luminaire for our cities of today and tomorrow’.


‘We are very pleased with this recognition,’ says Oscar Pĕna, Senior Creative Director, Philips Design. ‘This unique sustainable LED solution illustrates our approach of design being meaningful, relevant and attractive for people, cities and our environment. FreeStreet is an energy friendly solution  through the application of the LED’s, which illuminate the streets in a comfortable and natural way,’ concludes Oscar Pĕna.  


The FreeStreet lighting system will be available in Europe from April 2012 onwards. A first pilot project in Eindhoven will start in the upcoming half a year. Commercial release in the US  is foreseen later next year.


A  sample of a FreeStreet is on display at the DDA exhibition  in the BrainPort Greenhouse on the ‘Stadhuisplein’ in Eindhoven during the Dutch Design Week, that was officially opened by Her Royal Highness Princess Máxima last Monday.



 Photo: Philips FreeStreet,

Smalle Haven, Eindhoven, the Netherlands

 Photo: Philips FreeStreet - detail


About Dutch Design Awards
Dutch Design Awards is an intiative of the Municipality Eindhoven, BNO (Association of Dutch designers) and Design Cooperation Brainport. Design Cooperation Brainport in Eindhoven is responsible for the project management of the Dutch Design Awards.


About Philips Design
Philips Design’s creative force of some 400 professionals, representing more than 35 different nationalities, embraces disciplines as diverse as psychology, cultural sociology, anthropology and trend research in addition to the more 'conventional' design-related skills. The mission of these professionals is to create solutions that satisfy people's needs, empower them and make them happier, all of this without destroying the world in which we live. For more information, please visit:



For further information, please contact:

For further information, please contact:
Ange Dunselman
Philips Design/Communications
Tel: +31 4027 59117 or Philips Design Tel: +31 (0)40 2749200


About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at