Eindhoven, the Netherlands – Philips’ FreeStreet Lighting system has won the 2011 Dutch Design Award (DDA) in the category Best professional product. Philips received the award from the DDA international jury at a award ceremony in Eindhoven last weekend.
The FreeStreet lighting system has been designed to eliminate traditional streetlight poles and instead connecting a string of LEDs along narrow cables which are virtually invisible during the day. The lighting system offers a progressive and exciting solution resulting in lights which appear to float in mid-air, By removing lampposts, FreeStreet declutters streets and frees up public spaces, offering opportunities for consistent street design. Furthermore, FreeStreet can lead to 40% energy saving compared to traditional Sodium street lighting. According to the jury of the DDA: FreeStreet is a ‘unique and relevant street luminaire for our cities of today and tomorrow’.
‘We are very pleased with this recognition,’ says Oscar Pĕna, Senior Creative Director, Philips Design. ‘This unique sustainable LED solution illustrates our approach of design being meaningful, relevant and attractive for people, cities and our environment. FreeStreet is an energy friendly solution through the application of the LED’s, which illuminate the streets in a comfortable and natural way,’ concludes Oscar Pĕna.
The FreeStreet lighting system will be available in Europe from April 2012 onwards. A first pilot project in Eindhoven will start in the upcoming half a year. Commercial release in the US is foreseen later next year.
A sample of a FreeStreet is on display at the DDA exhibition in the BrainPort Greenhouse on the ‘Stadhuisplein’ in Eindhoven during the Dutch Design Week, that was officially opened by Her Royal Highness Princess Máxima last Monday.
Photo: Philips FreeStreet,
Smalle Haven, Eindhoven, the Netherlands
|Photo: Philips FreeStreet - detail|
About Dutch Design Awards
Dutch Design Awards is an intiative of the Municipality Eindhoven, BNO (Association of Dutch designers) and Design Cooperation Brainport. Design Cooperation Brainport in Eindhoven is responsible for the project management of the Dutch Design Awards.
About Philips Design
Philips Design’s creative force of some 400 professionals, representing more than 35 different nationalities, embraces disciplines as diverse as psychology, cultural sociology, anthropology and trend research in addition to the more 'conventional' design-related skills. The mission of these professionals is to create solutions that satisfy people's needs, empower them and make them happier, all of this without destroying the world in which we live. For more information, please visit: www.design.philips.com.