Philips PicoPix Projectors, designed by Philips for Sagemcom, awarded by China's Most Successful Design Awards and iF Design Awards

November 8, 2011

Eindhoven, the Netherlands – Royal Philips Electronics (NYSE: PHG, AEX: PHI)  is proud to announce that the PicoPix Multimedia Projector* received a China Most Successful Design Award 2011 and the PicoPix Notebook Projector** received an iF Product Design Award 2012. Both products, brand licenced to Sagemcom, have been designed by Philips Design. The PicoPix Multimedia Projector is one of the nine Philips products that have been awarded in the China’s Most Successful Design Award competition in 2011 and the PicoPix Notebook Projector is one of  the 31 Philips products that have received an iF product design award 2012.  




The user can navigate the PicoPix Multimedia Projector’s onscreen menu intuitively by using the integrated keypad on the top surface. The black piano gloss finishing contrasts with the dark chrome accent elements enhancing its overall sophisticated appearance.




With the PicoPix Notebook Projector being exceptionally compact in size, it fits perfectly into any notebook case or bag, making it an ideal solution if you are often on the go. There are no knobs and buttons on the product itself, only a small lens adjustment weel on the top making it an ideal plug-and-play solution. The brushed metal and metal chrome details give it the elegant, high quality precision look and feel.


Winning these award is recognition of good design for both Philips and Sagemcom.


I am very proud to receive this design recognition. We believe it’s essential that a good product matches the needs of our customers and it allows them to have a positive and consistent brand experience. Philips’ Design Consulting team did an excellent job and designed two solutions that met both the functional and esthetic needs of our customers in several markets. I consider design to be a key differentiator in this successful brand licensing relationship,” Georg Erhart, Director of the Branded Products Department, Sagemcom. 


Many companies decide to go into a brand licensing relationship as part of their strategy to extend their brand footprint in growth markets and/or strengthen their position in a specific product category. For the licensing partners, there is the benefit of leveraging a strong and recognized brand for their sales and marketing activities. Within a brand licensing relationship ensuring a consistent and high quality brand experience for the consumer is crucial. Design translates the brand values in a consistent way across all touch points with the consumer.


Philips Design Consulting is well positioned, with its design experience and unique competences, to be a valuable design partner for Philips’ brand licensees. We are also the custodian for the Philips brand. Therefore we apply the brand values in the creation of meaningful and relevant solutions for the customers of our brand licensing partners. It is in the mutual interest of both parties to leverage and enhance the Philips brand in order to drive business growth. Receiving these awards, is a confirmation of our successful collaboration with Sagemcom,” Eric Quint, Head of Philips Design Consulting.


China’s Most Successful Design Awards
China's Most Successful Designs Awards seeks to honor the top international designers and enterprises for their designs that are most successful in the Chinese market. Designs are judged by looking at an all-encompassing view of the design from its conception to its commercial outcome. The competition is organized by Shanghai Industrial Design Association and Shanghai Creative Industry Center. The awards are handed out during the awards ceremony on November 4th in Shaks Pavilion in Shanghai, China.


iF design awards

As "seal of good design", known throughout the global world of design and beyond, the iF product design award honors outstanding achievements in design. An internationally renowned jury, consisting of 44 design experts, have engaged in a critical discussion and debate to select the winning products. Out of 4,322 entries submitted by 1,605 participants from 48 countries, the jury of the iF product design award has selected their 1218 favorites as the best designs for 2012.


All prize-winning products will be presented at the iF design exhibition in Hanover, Germany from March 6 until the 10th, 2012 and in Hamburg the second half of 2012. On February 10, 2012 the awards ceremony will take place in Munich, Germany where the 100 Gold Award Winners will be announced. More information can be found at


Sagemcom is a French high-technology group with an international dimension. Sagemcom operates on markets of broadband (digital home, digital set-top box, broadband and residential terminals) telecom and energy (M2M, telecommunications infrastructure, smartgrid and metering)  and management of documents (printing materials, software and solutions, digital production workflow). Sagemcom and Philips have a Philips Brand Licensing Agreement for PicoPix projectors and faxes. With a turnover of over 1.4 billion Euros, Sagemcom employs 6000 people on five continents; already a European leader in most of its key markets, Sagemcom aims to become a world leader in high added value communicating terminals. For more information, please visit:


* Philips Multimedia PicoPix Projector PPX1630/CN, size 100 x 100 x 32 mm

* Philips Lifestyle Notebook PicoPix Projector PPX 2055, size 72 x 71 x 27 mm  


For further information, please contact:

Miep Swaminathan
Philips Design / Communications
Tel: +31 6 15891028



About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at