Philips receives nine awards in China’s Most Successful Design Awards competition 2011

November 4, 2011

Eindhoven, the Netherlands  At the awards ceremony in Shanghai on Friday November 4th, the jury of China’s Most Successful Design Awards honored Philips with nine awards for successful designs in the Chinese markets, including a Gold Award for the HD Camcorder CAM300.


We see consumer needs are changing rapidly and offering localized products and solutions, relevant to people within their contexts, is becoming ever more important. To do this you need to have a full understanding of the cultural, physical and emotional contexts of the people you design for. This year we therefore opened our new Design office  in Shanghai where we design through a ‘local for local’ approach. Receiving these nine awards including a Gold Award for the HD Camcorder CAM300 in China’s Most Succesful Design Awards competition confirms that Philips is on the right track of understanding  the design needs and aspirations of China,” says Tammo de Ligny, Global Design Manager, Philips Consumer Lifestyle - Domestic Appliances.


The nine winning designs



The small and slim design of the HD Camcorder CAM300 fits easily into your pocket. While its 3” touch-screen offers intuitive control to record and produce full HD quality movies without you needing any specific knowledge about technical features. Winner of a Gold Award.




The HD Camcorder CAM110BL is a small and slim designed compact movie camera with a built-in battery that can be recharged via a USB convient. The camera ensures steady and undistorted videos by gyro sensors that are armed with advanced algorithms. 


The Fidelio Docking Speaker  lets you get the best quality sound from your iPhone, iPod and iPad. The wood used in the design creates an environmentally friendly main housing with great acoustic sound.





The complete music system Fidelio SoundSphere Docking Speaker  is designed to deliver outstanding musical fidelity from your iPhone, iPod and iPad. The docking speaker gives you total freedom to browse your music content from any location in your home whilst your music is streamed wirelessly.




The mid-sized Bluetooth Headband  incorporates the benefits of wireless technology, the comfort of a “floating cushion design” and great sound quality.
The application of quality materials ensures a solid built quality and comfortable fit.


Uniquely curved In-ear Headphones  have been designed to enable easy grip and get perfect in- ear fit – even when you are on the go. Housed in superior metal, The perfect in-ear seal surprises you with exceptional noise isolation.




PicoPix Multimedia Projector  (designed bij Philips Design for Sagemcom) is a compact projector with a minimalistic, elegant and iconic design. The user can navigate the onscreen menu intuitively by using the integrated keypad on the top surface. Read more. 





The color consistency and capability to dim transforms the EnduraLED  lamp into a full replacement of incandescent lamps on any electrical system. It will last at least 20 years.





LED-based road-lighting solution GreenVision  is especially designed for the Chinese Market. Chinese municipalities are under increasing pressure to reduce energy consumption while complying with lighting standards and improving road safety. GreenVision is a sustainable lighting solution offering significant energy savings, while its attractive design adds a touch of style to city streets.



Full productname description:
1.HD Camcorder CAM300
2.HD Camcorder CAM110BL
3.Fidelio Docking Speaker DS8800W
4.Fidelio SoundSphere Docking Speaker DS9800W
5.SHB9100 Bluetooth Headband
6.SHE9000 In-ear Headphones
7.PicoPix Multimedia Projector PPX1630-CN
8.EnduraLED Par20 Lamp
9.GreenVision BRP361-362-363


Download the high resolution images on our website.


China’s Most Successful Design Awards
China's Most Successful Designs Awards seeks to honor the top international designers and enterprises for their designs that are most successful in the Chinese market. Designs are judged by looking at an all-encompassing view of the design from its conception to its commercial outcome. The competition is organized by Shanghai Industrial Design Association and Shanghai Creative Industry Center. The awards are handed out during the awards ceremony on November 4th in Shaks Pavilion in Shanghai, China.


Philips Design
Philips Design’s creative force of some 400 professionals, representing more than 35 different nationalities, embraces disciplines as diverse as psychology, cultural sociology, anthropology and trend research in addition to the more 'conventional' design-related skills. The mission of these professionals is to create solutions that satisfy people's needs, empower them and make them happier, all of this without destroying the world in which we live. For more information, please visit:

For further information, please contact:

Miep Swaminathan
Philips Design / Communications
Tel: +31 6 15891028 or Philips Design Tel: +31 (0)40 2749200



About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at