Philips offering ‘magic material’ of OLEDs

April 10, 2010

Milan, Italy – Royal Philips Electronics (NYSE: PHG, AEX: PHI) announces new breakthrough OLED applications, on show at a special exhibit at Superstudio Piú in Zona Tortona in Milan from 22 – 27 April. A wide array of OLEDs in dozens of different shapes, sizes and colors are not only on display, but could also be experimented with by creative professionals, experiencing the infinite variety and possibilities of OLED lighting first hand. All of these elements and a lot of information about Philips Lumiblade is available on the recently opened webpage www. lumiblade.com

A world of new applications
The OLED-based concepts that Philips will present in Milan demonstrate the great progress that has been made in unlocking the potential of this highly promising light source. But these concepts illustrate just a few of the many ways that OLEDs can be used, for both functional or decorative purposes. Thanks to their extremely flat, lightweight nature and their glowing, non-glaring light in an extensive color palette, OLEDs have a world of potential applications. They make it possible to use and integrate light in products and ways never seen before. Since the light source no longer has to be ‘hidden into’ a design, it can become part of the design itself, bringing it to life in a completely unexpected manner.
See for yourself

On the new Lumiblade webpage, Philips features a large variety of OLED components in various sizes and colors, and shapes that include bars, circles, leaves and blossoms.

Lumiblade is a new way of using – and working with – light. The first breakthrough Lumiblade applications are expected within this and next year. To find out more and help co-create the future with light, designers can visit www.lumiblade.com and share their findings and inspirations.

Beyond imagination

“The OLED technology is available, but the opportunities they present go much further than lamps,” says Kristin Knappstein, Business development Manager at Philips Lighting. “OLEDs are actually a kind of building block – a new type of magic material – that can be combined with others to produce a striking new and creative whole. OLEDs in clothing, furniture, vehicles, jewelry, works of art: the possibilities are endless. But just hearing about OLEDs isn’t enough to be able to fully appreciate their unique characteristics and potential. That’s the purpose of the exhibit and the online OLED shop. We want to make it possible for people to see, touch and experience OLEDs for themselves. And if they get inspired, Philips Lighting is always interested in co-development and partnerships. When it comes to OLEDs, just about the only limit is your imagination.”

How to order

For more information on OLEDs or to place an order, please contact Kristin Knappstein, Business Development Manager OLED Lighting, at info.lumiblade@philips.com or www.lumiblade.com.

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For further information, please contact:

Jeannet Harpe

Communications Department

Philips Lighting

Tel: +31 40 27 56299

E-mail: jeannet.harpe@philips.com

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About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 121,000 employees in more than 60 countries worldwide. With sales of EUR 26 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter..