Latest addition to Philips’ blue car headlamp family increases your style

September 16, 2010

Frankfurt, Germany - Philips today introduced the BlueVision ultra car headlamp at the Automechanika fair in Frankfurt. With this latest innovation, Philips continues to set the pace in the high-performance, style-conscious “blue” segment – delivering artificial daylight light that enables motorists to see better and anticipate dangers more quickly, thus ensuring safer driving at night.  

 

High-quality lighting is vital to improve safety on the road. The BlueVision ultra replacement bulb is the only homologated lamp in the market providing bright white light together with a high-end stylish blue effect for a near-Xenon experience. Not only does it enhance safety, it also looks stunning – an important consideration as motorists want their cars to have a distinctive lighting appearance that sets them apart from the crowd.

 

Bright light for safer driving

With its advanced gradient coating and color temperature of over 4000° K, BlueVision ultra provides brighter light on the road and a bluer effect in the headlight. It guarantees the ultimate Xenon-like effect – bright light that looks like daylight. This brightness makes the driver feel safer and more relaxed, which increases the safety of other road users.  Because the light is non-glaring, it is not inconvenient for oncoming motorists.

 

Style highlighting identity

Differentiation in styling is - and will continue to be - one of the key trends driving the automotive industry. To appeal to consumer tastes, car and set makers recognize that, more than ever, they need to differentiate – per target group and per region. Lighting, and specifically BlueVision ultra, offers tremendous scope for distinctive offerings, contributing to the identity of the car – and the motorist.

 

Hans-Alo Dolhmen – Innovation Program manager- stated “With BlueVision ultra, Philips introduces for the first time in Automotive Lighting the usage of the patented Gradient Coating Technology, which enables to maximize the blue effect in the headlights with a fully homologated beam.

 

Philips BlueVision ultra lamps are one of the 2 latest additions to the innovative line-up of Philips 12V automotive halogen lamps. The range includes EcoVision, NightGuide DoubleLife, X-Treme Vision, Vision Plus and Premium. Philips is the choice of all major car manufacturers in Automotive Lighting providing an unrivalled original equipment quality choice for car drivers. One out of two cars in Europe is equipped with Philips Automotive lighting.

 

Availability

The Philips BlueVision ultra 12V lamps will be available in H1, H4, H7 from authorized Philips distributors and retailers from October 1st 2010.

 

For further information, please contact:

Marieke van Mierlo

Philips Lighting Corporate Communications

Tel: +31 40 27 56037

E-mail: Marieke.van.Mierlo@philips.com

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About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs more than 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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