Frankfurt, Germany - Philips today introduced the BlueVision ultra car headlamp at the Automechanika fair in Frankfurt. With this latest innovation, Philips continues to set the pace in the high-performance, style-conscious “blue” segment – delivering artificial daylight light that enables motorists to see better and anticipate dangers more quickly, thus ensuring safer driving at night.
High-quality lighting is vital to improve safety on the road. The BlueVision ultra replacement bulb is the only homologated lamp in the market providing bright white light together with a high-end stylish blue effect for a near-Xenon experience. Not only does it enhance safety, it also looks stunning – an important consideration as motorists want their cars to have a distinctive lighting appearance that sets them apart from the crowd.
Bright light for safer driving
With its advanced gradient coating and color temperature of over 4000° K, BlueVision ultra provides brighter light on the road and a bluer effect in the headlight. It guarantees the ultimate Xenon-like effect – bright light that looks like daylight. This brightness makes the driver feel safer and more relaxed, which increases the safety of other road users. Because the light is non-glaring, it is not inconvenient for oncoming motorists.
Style highlighting identity
Differentiation in styling is - and will continue to be - one of the key trends driving the automotive industry. To appeal to consumer tastes, car and set makers recognize that, more than ever, they need to differentiate – per target group and per region. Lighting, and specifically BlueVision ultra, offers tremendous scope for distinctive offerings, contributing to the identity of the car – and the motorist.
Hans-Alo Dolhmen – Innovation Program manager- stated “With BlueVision ultra, Philips introduces for the first time in Automotive Lighting the usage of the patented Gradient Coating Technology, which enables to maximize the blue effect in the headlights with a fully homologated beam.
Philips BlueVision ultra lamps are one of the 2 latest additions to the innovative line-up of Philips 12V automotive halogen lamps. The range includes EcoVision, NightGuide DoubleLife, X-Treme Vision, Vision Plus and Premium. Philips is the choice of all major car manufacturers in Automotive Lighting providing an unrivalled original equipment quality choice for car drivers. One out of two cars in Europe is equipped with Philips Automotive lighting.
The Philips BlueVision ultra 12V lamps will be available in H1, H4, H7 from authorized Philips distributors and retailers from October 1st 2010.