Amsterdam, the Netherlands - Today, we recognize International Women’s Day and celebrate the economic, political and social achievements of women past, present and future. Women run countries, companies and households and are the heart of the family unit. It’s in that family that they often serve the all-important role of CEO, making critical decisions that impact the health and well-being of the household. With all of the roles a woman juggles in her lifetime, who is watching out for her health and well-being?
At Philips, we focus on the broad range of diseases and conditions that affect women most. Breast cancer, for example, will touch 1 of 8 women in their lifetimes, while heart disease is the single biggest killer of women worldwide. By gaining a deeper understanding of women’s conditions like these, we can help healthcare professionals improve care, reduce costs and save lives. Philips is also there for women during another significant moment in life – having a baby. We offer broad support before, during, and after a precious newborn enters the world.
For International Women’s Day, we not only celebrate the many accomplishments of women, but also the many improvements made towards keeping women around the world healthy so that they can continue to make their mark on the world. What follow are just some of the ways that Philips is helping to address women’s health issues around the globe. Not just for one single day, but throughout the entire year.
Every year, approximately 1.3 million women are diagnosed with breast cancer worldwide.¹ Thanks to early detection, thousands of lives are saved each year.
Philips strives to advance patient care of many of today’s deadly diseases and digital mammography has proven to be a powerful diagnostic tool for the early detection of breast cancer. In fact, when breast cancer is detected before it has spread to lymph nodes, the five-year survival rate in many countries is now well more than 90 percent.²
For more than forty years, mammography has been the most common screening tool used for the early detection of breast cancer. Philips offers the next generation of digital mammography—MicroDose Mammography. Philips MicroDose offers a more comfortable, relaxed and faster experience for patients. According to clinical reports, Philips MicroDose uses a substantially lower average X-ray dose than other full-field digital mammography (FFDM) systems. MicroDose images allow visualization of fine, detailed structures in the breast.
In recognition of Breast Cancer Awareness Month in October 2011, Philips conducted a number of programs around the globe to further advance early diagnosis of breast cancer, as well as help build awareness for efforts to find a cure. Some of these activities continue on throughout the year.
Awareness of the need for preventative screening is growing and medical professionals in many countries are searching for new ways to cope with the increasing need for early diagnosis of the disease. In Sweden for example, Philips sponsors the Pink Ribbon campaign and in collaboration with the Cancer Society, developed the “Rosa test”, which gives guidance on preventive measures to fight against breast cancer with a healthy lifestyle and regular self-checks.
In Brazil, Philips is partnering with the City hall of Rio de Janeiro and national education and health organization CIES (Centro de Integração de Educação e Saúde) to help mobilize the society and improve the accessibility to professional screening facilities. Philips is touring the country with a mobile health truck and plans to give mammograms to over 2,000 women and share educational material to increase awareness.
We also partner with the world-leading cosmetics group Esteé Lauder Companies (ELC), which has supported the Pink Ribbon charity for over ten years with its Global Landmark Illuminations initiative. In the month of October, approximately 200 prominent landmarks around the world will be lit and will shine in a pink light. As a beacon of hope, these landmarks remind millions of women and men of the benefits of early prevention of breast cancer. This campaign started on September 29th of October with lighting Selfridge’s department store on Oxford Street in London. Other renowned landmarks such as the Yokohama Marine Tower in Japan and the Palazzo Marino in Milan will follow.
¹ Source: The Breast Cancer Research Foundation http://www.bcrfcure.org/res_faq.html
² Source: Philips Healthcare http://www.healthcare.philips.com/main/clinicalspecialities/WomensHealthCare/imaging/mammography/index.wpd