Make story time more imaginative with Philips Disney StoryLight Mickey

July 9, 2013

Amsterdam, The Netherlands - Story time is one of the most important moments in the day for parents to bond with their child, so making this time count is everything. Philips Disney StoryLight Mickey, a friend of hue*, makes reading together more magical than ever. This innovative Mickey Mouse shaped light cleverly synchronizes colored light with classic Disney stories read through an interactive e-book on an iPad. As parents read with their child, all the colors of the rainbow light up the world of their story, bringing it to life through light and filling their bedroom with wonder and magic.


Simply turn every page of the e-book in the Disney Storytime app to experience the transformation of your child’s room from every-day to fantastical; immersing parent and child in a shared magical moment. Multiple Mickey Bloom lights can be synchronised to work together, making  the experience even more fun.


With over 16 million colors to choose from families can create a different mood every time they read to suit their favorite stories, time and time again. The 120 lumen LED light emits soft diffused light that isn’t too bright, so little ones feel comforted and relaxed just before bedtime.


The  Philips Disney StoryLight Mickey will be available in two versions, as a starter pack and single pack.The starter pack, including both a StoryLight Mickeyand a bridge connecting to your Wi-Fi router, contains everything required to start experiencing light and reading in a completely new way. For multiple rooms, the single packs, which include the stand alone Mickey Bloom, allow for more lamps to be added. Families who already have the Hue, Philips’ revolutionary, connected LED system, can simply purchase a StoryLight Mickey single pack as it easily connects via the Hue bridge.


An exciting Disney app for the StoryLight Mickey is planned in the near future through the Apple App Store. Software updates for the light are activated automatically via the bridge so that you can be sure your StoryLight Mickey is always up to date. As a friend of hue, the Philips Disney StoryLight Mickey will work perfectly with the existing Philips hue and other friends of hue products, including the Philips hue app, and all the existing third party apps developed for hue.


Philips Disney StoryLight Mickey is simple to set up: if you have a starter kit, connect the included bridge to your Wi-Fi router, plug in the StoryLight Mickey to any power outlet, and download the Disney Story time app to your iPad. Start the app and you are all set. Got hue already at home? All you need to do is plug in your StoryLight Mickey and download the Disney Storytime app, and you are ready to go in seconds.


StoryLight Mickey helps you create fond memories with your child that will last a lifetime. Easy and intuitive to use, children can now experience their favorite Disney story in a full color immersive environment, enhancing their reading, learning and more importantly their imagination.



  • Philips Disney StoryLight Mickey Starter kit:                 €149.95
  • Philips Disney StoryLight MickeyExtension kit:               €99.95


Notes to editor
*A Friend of Hue connects seamlessly with Philips Hue, the smartest home connectivity LED lighting system. The lamps can be operated through a smart device, providing new applications in home lighting.

For further information, please contact:

Jeannet Harpe
Philips Lighting
Tel: +31 6 53 722221


About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 116,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at