Philips appoints first Chief Design Officer for Lighting

February 24, 2010

Amsterdam, The Netherlands – Today Philips announces a further step in elevating the role of design in the company. Recognizing that design is a key factor of brand differentiation and a significant source of competitive advantage, Philips has announced that Rogier van der Heide will be appointed in the newly created position of Chief Design Officer for Philips Lighting. The role of Chief Design Officer has already been established within the Philips Consumer Lifestyle and Healthcare Sectors.


“Lighting design can explore new and unique ways that lighting can meet people’s needs and aspirations through form, function and emotion. Rogier’s work has shown that he truly understands how to simply enhance people’s lives with light. By bringing Rogier into the design leadership of the company we are strengthening our commitment to the field of lighting design and becoming a better partner for our customers,’” says Stefano Marzano, CEO Philips Design and Chief Design Officer for Philips.


Rogier van der Heide will begin his new position as Chief Design Officer for Philips Lighting, beginning on March 1, 2010. Rogier brings twenty years of experience in design-led innovation and the creation of lighting solutions. He is internationally recognized as one of the leading architectural lighting design specialists and has been awarded many of the industry’s most prestigious awards, including the Lighting Designer of the Year Award 1998, the International Association of Lighting Design Radiance Award in 2005 and the International Lighting Design Award of Excellence in 2005 and 2006. Until recently, he was Director at Arup and Global Business Leader Lighting Design of Arup Lighting.


“The role of Chief Design Officer has been installed in Philips Lighting to strengthen our dialogue with stakeholders by offering a new voice that speaks the same language of innovation as many of our customers and partners.  Through this appointment we are able to  further integrate design in our business creation processes and people-led innovation. We are thrilled to have Rogier join and bring his strong experience in lighting and architectural design,” adds Rudy Provoost, CEO Philips Lighting.

For further information, please contact:

Ange Dunselman

Philips Design / Communications
Tel: +31 6 2032 4488


About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at