Amsterdam, The Netherlands – Royal Philips Electronics (NYSE:PHG, AEX:PHI) today announced it continued to improve its position in the ranking of the top-100 global brands as compiled annually by leading brand consultant Interbrand. In the 2011 ranking, Philips is ranked the 41st most valuable brand in the world as compared to 42nd in 2010.
Over the last five years Philips has increased its value by 29%, and is nowadays a brand with a total estimated value of USD 8,658 million.
“We are proud of the performance of the Philips brand. While we have identified our areas for improvement Philips has made significant steps in the last years to become a company that is increasingly focused on customer intimacy and building loyalty to our brand amongst both professionals and consumers.” said Jasmine Borhan, Head of Global Marketing and Communications of Royal Philips Electronics.
“For Philips, the challenge is to maintain a focus on a wide range of products in both the B2B and B2C areas across Healthcare, Consumer Lifestyle and Lighting. This year's result is a testimonial to the importance of brands not only in B2C but also within the B2B sectors and to Philips` ability to transform its brand proposition into relevant and differentiated customer benefits.” said Jürgen Häusler, Chairman at Interbrand Central and Eastern Europe.
* Brand valuation by Interbrand
Brand value was determined using the method Interbrand pioneered more than 20 years ago and has since used this approach in over 5,000 brand valuations worldwide. Brand value is calculated as the net present value of the earnings the brand asset is expected to generate and secure in the future. To be considered for the Best Global Brands ranking, brands must have a minimum brand value of USD 3 billion, achieve at least one-third of their earnings outside of their home country, have publicly available marketing and financial data, and have a wider public profile beyond their direct customer base in all main global markets.