Philips launches its latest range of consumer products at IFA – the global innovation show

Highlights include the new Philips HomeCooker, co-created with Jamie Oliver and the 1950s inspired Philips Original Radio

August 30, 2012


Berlin, Germany – At this year’s Internationale Funk Ausstellung (IFA), taking place in Berlin, Germany, from August 31 to September 5, Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is unveiling innovative consumer products in personal care, health and wellness, domestic appliances, coffee and lifestyle entertainment. 


“I’m delighted with the great innovation we have on show at this year’s IFA,” said Philips Consumer Lifestyle CEO, Pieter Nota. “Our partnership with Jamie Oliver, co-creating the Philips HomeCooker, is a great example of how Philips is helping improve people’s lives – in this case, helping busy parents prepare fresh food.”


The Philips HomeCooker is the first in the new range of kitchen appliances that has been developed by Philips with Jamie Oliver. It’s a multi-functional device that does the preparation as well as the cooking, meaning you can prepare homemade meals even on your busiest day.




Building on its long term leadership in audio, new Lifestyle Entertainment product highlights include the Philips Fidelio Wireless Hi-Fi range, Philips’ ultimate solution for high definition wireless music from any device: Apple, Android, tablet or laptop. Also on show, the Philips Original Radio, which combines advanced technology and a design inspired by the original Philetta 254, launched in 1955.


In Oral Healthcare, the Philips Sonicare PowerUp is the latest addition to the successful Sonicare family. It’s an easy way to achieve a gentle and effective clean from the number one dental professional recommended sonic power toothbrush brand worldwide.


“Our partnership with Jamie Oliver, co-creating the Philips HomeCooker, is a great example of how Philips is helping improve people’s lives – in this case, helping busy parents prepare fresh food.”

Pieter Nota Philips Consumer Lifestyle CEO


In Personal Care, Philips is introducing the new Styleshaver, an innovative 3-in-1 facial hair styler, helping men to tap into their personality and achieve more looks with fewer tools. The Philips Styleshaver means that men can trim, style and shave with just one product, creating any facial style quickly and easily.


First launched in 2006, the Philips Wake-up Light has been clinically proven to help users wake-up naturally and be ready for the day ahead. The striking new design of the Wake-up Light has been inspired by the sun, taking on its shape and also gradually increasing light levels through a Colored Sunrise Simulating, using long-life LED lights, mimicking dawn more closely than ever before.


In Coffee, Philips will present two new introductions. The Saeco Exprelia Evo is a full automatic espresso machine that makes a great Cappuccino Perfetto, along with many other styles of coffee. The Senseo Twist gives a contemporary ‘twist’ to the SENSEO® range and is designed for consumers seeking a variety of coffee choices.


The Philips press conference, delivered by Consumer Lifestyle CEO, Pieter Nota, will take place on Thursday, 30 August from 12:00-12:55 p.m. in Hall 22. TP Vision CEO, Maarten de Vries, will follow, presenting the latest introductions in Philips TV. 


For more information on Philips at IFA:

  • All news releases from Philips at IFA can be found at 
  • The Philips booth is located in Hall 22
  • The Philips press lounge, located in Hall 22 within the restricted dealer/press area, will be open from 30 August to 5 September, from 10:00 until 18:00
  • Workshops and guided tours will run from 13:30 on 30 August in Hall 22
  • Tweets from Philips at IFA : #PhilipsIFA



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Saeco Exprelia Evo

Philips Original Radio

Philips Sonicare PowerUp

Philips Wake-up Light

Philips Fidelio X1 headphones and Portable Speaker


Philips Fidelio Wireless Hi-Fi range


Philips Smart TV


Philips 9000 series of Smart LED TVs


For further information, please contact:

Philips Corporate Communications
Elena Calamo Specchia
Tel: +31(0)6 25004735


Philips Consumer Lifestyle
Mark Groves
Tel: +31 653 179 850


About Royal Philips Electronics

Royal Philips Electronics (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6 billion and employs approximately 122,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare. News from Philips is located at