Philips gathers more than 50 leaders of large private health institutions in Latin America to foster a discussion for generating value to patients across the care cycle

November 9, 2012

São Paulo, Brazil – Philips Brazil launched a thought leadership platform called “Transforming Healthcare,” in which more than 50 leaders from the private healthcare sector in Latin America gathered to discuss the improvement of patient value in the region. The forum featured Harvard Business School Professor Michael E. Porter, who delivered a keynote speech and participated in roundtable discussions with all attendees. The platform was designed to foster a productive discussion on healthcare management and exchange best practices. A manifesto with public commitments resulting from the discussions is expected to be unveiled by the end of November.


"from left to right: Henk de Jong - Philips CEO Latin America, Prof. Michael Porter, Harvard Business School and Vitor Rocha, Philips Healthcare General Manager Latin America"


In a six-hour forum,  attendees spread across ten roundtables discussed key topics including the impact of measuring costs and results for value generation; the role of e-Health and telemedicine; and how changes in reimbursement could promote improvements throughout the care cycle.


The issues discussed centered on healthy criticism of the way the system works today, based on the equation that the more the institution spends with a patient, the more it profits. If it spends less, it profits less. If the service is very efficient, and the patient spends less time in the institution and requires fewer services and medicines, the revenue is lower. This leads to an unsustainable system. It is important to turn around the rationale to mainly consider the cost, not the outcome, and start rewarding quality of care. This is currently the greatest challenge.


"60 Healthcare leaders in Latin America and Philips team, together during Transforming Healthcare 2012"

 According to Mark Stoffels, Director of Strategic Marketing at Philips, "Philips’ biggest challenge is to help its customers manage, measure and deliver value to their patients. We are very good at developing and marketing technology, but technology is just part of the healthcare process. To achieve optimal results, all players in the system need to be integrated, and that is what we are discussing here."


Nelson Teich, President of Clinicas Oncologica Integradas COI, added, "People are concerned with IT, but the important thing is the information." This means it is important to shift the mindset of those who drive the process and eliminate the blind spots.


The platform, organized by Philips, was designed to foster an environment that would encourage good ideas for improving the system to surface―especially in terms of serving the communities in need―in order to provide quality service, while caring for the environment and strengthening the institutions. “One of the ways in which Philips Healthcare tries to improve the lives of caregivers and patients is by thought leadership, sharing breakthrough new ideas on how to truly transform healthcare,” says Mark Stoffels. "Working in the health sector is a complex business because we are trying to improve and save lives every day. We are dealing with people. In its 120 years working with innovation, Philips has sought deeper and more holistic initiatives to generate more value for patients," says Vitor Rocha, Senior Vice President, Philips Healthcare Latin America.


Hospitals, healthcare providers and firms that participated in the event included INCOR, Sírio Libanês, Hospital Alemao Oswaldo Cruz, UNIMED, FGV, White Martins, Grupo Fleury, Hospital Samaritano, HCOR and more.


More information is available at:

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For more information please contact:

Renata Marucci 
Philips Healthcare Brazil
Tel: (11) 96475-5004
Sabine van Deursen
Philips Healthcare Communications
Tel: +31 (0)615043894


About Royal Philips Electronics

Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6 billion and employs approximately 121,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare. News from Philips is located at