Philips and Unfors RaySafe AB announce new collaboration to develop the next generation of DoseAware

November 30, 2012

Best, Netherlands and Billdal, Sweden – Philips Royal Electronics (NYSE: PHG, AEX: PHIA) and Unfors RaySafe AB announced today the signing of a Joint Development Agreement that will see the development of the next generation Philips DoseAware system, with the aim of offering seamless access and communication between Philips DoseAware and Philips Allura interventional X-ray systems.


"With the launch of DoseAware in 2010, and the introduction of real-time dosimetry, together with Philips we were able to establish a new gold standard for the management of dose in the interventional X-ray environment. Through this new agreement, we aim to make further significant advances by integrating real-time dosimetry within the interventional X-ray system itself, which has the potential to further improve radiation dose management for those performing and managing these complex procedures," commented Magnus Kristoferson, chief executive officer of Unfors RaySafe AB.


Philips is the worldwide leader in angiographic systems for cardiology labs. The Philips Allura Xper system offers customers exceptional image quality and deeper insight for diagnosing and treating cardiac disease. Through this new collaboration, Philips and RaySafe are committing to developing an Allura X-ray environment with an integrated real-time dosimetry solution, providing staff with improved, personalized and directly accessible dose information.


"As a leading innovator in image guided interventional solutions, we continuously look for ways to manage radiation dose whilst improving outcomes for complex interventional procedures. By integrating the DoseAware functionality with our Allura Xper offering, we will be able to both simplify and improve real time staff dose information," says Bert van Meurs, Senior Vice President and General Manager of Philips Interventional X-Ray. "This collaboration with RaySafe is yet another example of our commitment to further enhancing radiation safety."

For media inquiries, please contact

Steve Klink 
Philips Corporate Communications 
Tel: + 31 20 5977 415 
 Unfors RaySafe AB 
Izabella Dantas 
Global Marketing Director   
Tel: +49 731 175 492 23  

About DoseAware

Philips DoseAware provides instant, time-stamped feedback in the examination room so you
can immediately adjust your working habits to decrease radiation exposure. You see when and where radiation dose was acquired on your personal dose meter so you can take the appropriate action during a procedure. You can easily check your exposure level with one glance at the colored display in the examination room, and even have the option to e-mail a full radiation dose report at the end of each examination.


About Royal Philips Electronics

Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6 billion and employs approximately 121,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare. News from Philips is located at


About Unfors RaySafe AB

Unfors RaySafe is the leading supplier of radiation measurement solutions in the medical field. Products range from personal dosimetry to quality assurance diagnostic x-ray equipment. They combine advanced technology, simple use and transparent data overview with competitive pricing. Unfors RaySafe also provides extensive customer service and helps increase awareness of unnecessary radiation. The company’s headquarters are in Billdal, Sweden, where Unfors RaySafe was founded in 1994. Subsidiaries in the United States, Great Britain, Germany, Singapore, India, Japan and China and a tight sales network address the global market. Among the clients are major x-ray manufacturers as well as some of the most well-known university hospitals worldwide. With a team of 150 employees Unfors RaySafe generated revenue of about 20 Million Euros in the fiscal year 2011/2012. For additional information, please visit