Philips teams up with Disney to revolutionize the children lighting category


The combination of Philips’ innovation and Disney’s characters bring a new dimension to stories and play

July 9, 2013

 

 

Amsterdam, The Netherlands – Royal Philips (NYSE: PHG, AEX: PHIA) today announced the creation of a portfolio of innovative, inspiring and playful lighting products designed to bring the Disney magic to life for kids and families through lighting.


Combining Philips’ expertise in lighting with Disney’s beloved characters will harness the power of light to make children’s bedrooms a more imaginative place for them to read, play and sleep. It represents the latest achievement in Philips’ journey to transform the home lighting experience and make it digital.

 

The products will be co-branded and sold through a variety of complementary Philips and Disney retail channels starting in Europe and the US from September, with Asia and Canada to follow later this year.

 

The StoryLight and Mickey starter kit - Mickey Mouse-shaped light cleverly synchronises coloured light with classic Disney stories read through an interactive e-book on an iPad, perfect for story time.

  • SoftPals and Sulley and Mike from Monsters Inc., classic Mickey and Minnie Mouse - the perfect night time friends are key for setting rituals such as story time and getting your children in to the habit of sleeping through the night.
  • LivingColors Micro lamps and Cars, Planes, Princess and Ariel - with 64 colours to choose from, they can transform almost any imagined playground.
  • Product Backgrounder Partnership Philips & Disney 

     

     

  • LivingColors Mini and Mickey & Minnie Mouse

    StoryLight Mickey

    Storylight Mickey

    For further information, please contact:

    Jeannet Harpe
    Philips Lighting
    Tel: +31 6 53 722221
    E-mail: jeannet.harpe@philips.com

     

    Elena Calamo Specchia
    Philips Corporate Communications
    Tel : +31 (0)6 25004735
    E-mail : elena.calamo.specchia@philips.com

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    About Royal Philips:

    Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 116,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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