Our approach to human centered innovation

In today’s complex and ever-changing world, it’s impossible to innovate alone. Transforming the delivery of health and building a sustainable business in this challenging context calls for a different, more human centered approach to innovation. At Philips, we call this Cocreate.

Cocreate focuses on people and is built around three core beliefs:

Start by involving customers & users, so we can innovate with them rather than for them.
Bring together people from different disciplines to have broader knowledge and solve complex challenges.
Help all participants collaborate, explore opportunities and challenges so they can come up with breakthrough solutions.

We facilitate human
centered innovation

Cocreate helps you build smart, value-creating solutions

Cocreate allows you to gain an in-depth understanding of people in a specific context. It helps you sharply articulate their challenges and what they really value. You discover new and unexpected solutions, make these tangible and test them to understand how they improve people’s lives. It’s all about doing, learning and adapting as you go.

Understanding people

in a specific context

Sharply articulating

what they value

Transforming insights

into concepts

Building and testing

concepts using a continuous learning approach

We facilitate human centered innovation at strategic, conceptual and executional level

Whether you work for the markets, a business or Innovation & Strategy, we can help you on a strategic, conceptual and executional level. In each case we apply Cocreate in customized formats and support you with specific tools.