What is the purpose of The Simplicity Event?
The Simplicity Event was launched in Paris in 2005 as an annual series of events that celebrate our brand promise of “sense and simplicity.” The event is a forum through which Royal Philips Electronics can share both its recent progress and its vision for the coming years on how we have and will continue to deliver on this promise.
Who is invited to The Simplicity Event?
The Simplicity Event is an invitation-only affair for key stakeholders from across the globe. These include Philips employees, customers, suppliers and partners, and our friends in the design, marketing and media worlds.
How can I register for The Simplicity Event in my area?
To request an invitation, please send an email with your name and credentials to: katja.droog@philips.com
How long does the event last? What is the agenda?
The Simplicity Event is a one-week exhibition during which small audiences of our stakeholders are invited to participate in a 2.5 hour Simplicity experience that includes a tour, presentations, networking and audience-specific discussions. Guests will be invited to preview actual products from our upcoming launches as well as experiential models of product concepts, prepared by Philips design, that represent the direction of our thinking for future product development.
Will the product concepts we see on display be launched as actual products?
The product concepts that you see at the event are based on well-researched themes about how we live now and how we will live in the years to come. The concepts on display are one possible incarnation of these themes. While these concepts are not intended for production in the exact format that you see them at the event, we are committed to developing products that respond to the themes behind the concepts. You will likely see products being launched that have evolved from these ‘experience models’ in a few years’ time.
If I am unable to attend the event in London, will I have another chance to see the exhibition?
London is the official launch of the Simplicity Event 2006. We will be taking it on the road to Hong Kong and Brazil in early 2007. If you are unable to attend in London, we welcome your participation at one of those events. The exact dates will be announced shortly.
I have attended previous Simplicity Events. How will this one be different?
The Simplicity Event 2005 traveled to Paris, Amsterdam and New York and was retired in April 2006. The launch event in London is an entirely new season of The Simplicity Event, which will include a new collection of Simplicity-led design concepts, as well as updated content that demonstrates our Simplicity successes over the past year and a sneak preview of soon-to-launch products.
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