Ambitions

Our Mission

It is our passion to…
"Improve the quality of people’s lives through the timely introduction of meaningful innovations." This was Philips’ aim when the company was first founded in 1891, and it remains true today. Throughout the generations, Philips has reinvented itself many times, but its core promise remains intact.

Our Vision

In a world where complexity increasingly touches every aspect of our daily lives, we focus on bringing sense and simplicity to people all over the world. We do it by ensuring that our products can be used easily and pleasurably by relevant target groups, and are perceived as helping people in a truly meaningful way.

Our Brand Promise

Our brand promise ‘sense and simplicity’ encapsulates our commitment to intimately understand the needs and aspirations of consumers and customers in order to deliver innovative solutions. By consumers and customers we don’t only mean individuals. It often includes whole communities, special interest groups or professional organizations. Whatever we produce, we involve all the relevant groups in our research and development process to make sure that our products and services fully meet their needs.

Vision 2010

Building on the success of our Vision 2010 strategy, our Vision 2015 strategic plan focuses on growth and strengthening leadership in health and well-being. Our aim is to be a global leader in health and well-being, becoming the preferred brand in the majority of our chosen markets. We will achieve it by fuelling growth and bolstering our competitive position in key markets, benefitting all the company’s stakeholders in a sustainable way.

Sustainability

Sustainability at Philips is all about improving the health and well-being of individuals and the communities they live in. At the same time we strive relentlessly to improve the environmental performance of our products and processes, and to drive sustainability throughout the supply chain. Our groundbreaking ‘A Simple Switch’ campaign, which encourages the switch to energy-efficient lighting, continues unabated. Our ambitious new EcoVision5 program aims to deliver care to 500 million people, improve the energy efficiency of our overall portfolio by 50%, and double both the quantity of recycled materials used in our products when they are produced and their collection and recycling at the end of their useful life.

Market-driven

We believe that a happy customer who returns time after time is one of the most valuable assets we have. That’s the basis of our transformation from a technology-driven company into a market-driven organization. Our new NPS (Net Promoter Score, www.netpromoter.com ) tool helps us to gauge whether our customers would recommend a certain product to their friends, relatives or colleagues. This enables us to keep checking we’re on the right track.

Innovations

Since our earliest beginnings, we’ve concentrated on bringing meaningful innovations to life. We remain dedicated to the belief that the path to true growth comes from making products that genuinely meet people’s needs. Take a look at where that has brought us so far.