Participations and Alliances

Strategic alliances are an important part of business at Philips. Philips partners with more than 30 leading global companies to introduce never-seen-before products that have revolutionized the offerings on the market. This site introduces a selection of these alliances, including products like Senseo®, PerfectDraft and ActiveCrystals.

Strategic Alliances

Nivea

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The Philips moisturizing shaving system shaver with integrated NIVEA FOR MEN lotion allows comfortable, wet or dry shaving.

Sara Lee

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Senseo® coffee pod system, developed with Sara Lee (Douwe Egberts), meets the consumers’ coffee-drinking preferences with ultimate speed and convenience. The Senseo® Latte Select with integrated fresh milk container was launched in September 2008.

Swarovski

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ActiveCrystals are a range of unique sound accessories and USB storage devices that make a fashion statement with Philips technology encrusted with Swarovski crystals.

Inbev

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PerfectDraft brings the great taste of draft beer into the homes. Developed in collaboration with InBev, a leading global company in the brewing industry.

 
Participations

Philips holds stakes in various companies that support Philips’ current businesses or used to be part of Philips’ operations.

 
 
Corporate Investments

Corporate Investments manage a portfolio of activities that strategically no longer fit into the current operating sectors and are earmarked for full or partial divestment. Most of the remaining activities were divested in the course of 2007, one of the remaining activities is:
 
Assembléon
Assembléon is a wholly owned subsidiary that develops, assembles, markets and distributes a diverse range of surface-mount technology placement equipment. Its customers use Assembléon machines to place surface-mount devices and other electronic components on printed circuit boards. Assembléon employs just over 400 people. Philips holds a 20 percent stake in Assembléon.