Participations and Alliances

Strategic alliances are an important part of business at Philips. Philips partners with more than 30 leading global companies to introduce never-seen-before products that have revolutionized the offerings on the market. This site introduces a selection of these alliances, including products like Senseo®, PerfectDraft and ActiveCrystals.

Strategic Alliances

Nivea

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The Philips moisturizing shaving system shaver with integrated NIVEA FOR MEN lotion allows comfortable, wet or dry shaving.

Sara Lee

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Senseo® coffee pod system, developed with Sara Lee (Douwe Egberts), meets the consumers’ coffee-drinking preferences with ultimate speed and convenience. The Senseo® Latte Select with integrated fresh milk container was launched in September 2008.

Swarovski

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ActiveCrystals are a range of unique sound accessories and USB storage devices that make a fashion statement with Philips technology encrusted with Swarovski crystals.

Inbev

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PerfectDraft brings the great taste of draft beer into the homes. Developed in collaboration with InBev, a leading global company in the brewing industry.

 
Participations

Philips holds stakes in various companies that support Philips’ current businesses or used to be part of Philips’ operations.

 
 
Corporate Investments

Corporate Investments manages divestments of businesses that strategically no longer fit into the Philips portfolio, maximizes value and ensures continuity for these businesses via a smooth (phased) transition to new owners.