We believe that demand for healthcare (especially outside the hospital), a healthy lifestyle and energy-efficient high-quality lighting will grow by 6% per annum and generate double-digit EBITA margins. We have therefore realigned and focused our portfolio on leading businesses in these markets. We have divested our portfolio of semiconductor and electronic components businesses (including participations) and used half the proceeds to acquire leadership-strengthening companies, with Genlyte and Respironics as the key examples in 2008; the other half was used for reducing debt and for return to shareholders.
Based on our “sense and simplicity” brand promise, combining advanced end-user insights with our rich technological heritage, we build competitive advantage by bringing meaningful innovations to our customers and end-users. In doing this, we will make Philips, already one of the oldest and strongest global brands, the preferred brand in health and well-being.
|