As Chief Executive Officer of Philips North America, Vitor Rocha is responsible for driving growth, expanding market share and advancing Philips’ position as a focused leader in health technology across the company’s largest market.
With healthcare rapidly evolving and the growing need for innovative business models and solutions, he leads an organization of 21,000.
Vitor was appointed in January 2018, having formerly led Philip’s Ultrasound Business Group since 2014. In that role, he expanded the impact of Ultrasound to new users, new applications and accelerating growth in Services. He also strengthened the core Ultrasound businesses in Cardiology and General Imaging, including acquisitions such as TOMTEC and several partnerships.