As Chief Market Leader of Philips North America, Vitor Rocha is responsible for driving growth, expanding market share and advancing Philips’ position as a focused leader in health technology across the company’s largest market.
With healthcare rapidly evolving and with the growing need for innovative business models and solutions, he leads an organization of about 21,000 employees, generating more than $6 billion in revenue.
Vitor was appointed to his current position in January 2018, having formerly led the Philips Ultrasound Business Group since 2014. In that role, he expanded the impact of Ultrasound to new users, new applications and accelerating growth in Services. He also strengthened core Ultrasound businesses in Cardiology and General Imaging, including acquisitions such as TOMTEC and several partnerships.