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Philips launches "Fabric of Africa" a campaign focused on raising awareness around non-communicable diseases (NCDs), maternal and child health and strengthening of healthcare systems

February 20, 2013

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  • Philips reaches out to key stakeholders, in Africa and globally, to improve healthcare access across the continent
  • Campaign showcases the need to collaborate to strengthen healthcare systems


Amsterdam, The Netherlands – Royal Philips Electronics (AEX: PHI, NYSE: PHG) today launched “Fabric of Africa” - a collaborative campaign to drive public-private partnerships and to improve healthcare access across the continent. The main intention of the campaign is to develop meaningful partnerships with local and international stakeholders to improve healthcare delivery in the areas of non-communicable diseases (NCDs), maternal and child health, and healthcare infrastructure, delivery and clinical training.  


Speaking about the campaign, Peter van de Ven, General Manager, Philips Healthcare Africa, said: “Creating effective healthcare solutions in Africa requires not only innovative solutions but also the ability to facilitate connections among suitable resources, people and technologies. Our campaign is about teaming up with key stakeholders, including governments, NGOs and the private sector, to create sustainable public-private partnerships”.


The Philips Fabric of Africa campaign focuses on women as the ‘fabric’ of Africa and uses this theme to highlight the importance of healthy women and the positive impact they have on the continent. The campaign reflects the post-2015 Millennium Development Goals (specifically goals 4 and 5), focusing on three key areas:


Maternal and child health
In 2010 more women died in pregnancy in Sub-Saharan Africa than anywhere else in the world, with the region accounting for more than half (56%) of the 287,000 deaths recorded globally1. Child mortality is also high, with 29% of global neonatal deaths occurring in Africa2.

Non-communicable diseases (specifically breast, cervical & cardiac health)
By 2021 more people will die from NCDs in Africa than anywhere else in the world, with an expected death rate of 27% compared to 17% globally3. Cervical cancer is the most common form of cancer affecting women in Africa, followed by breast cancer.


Cardiovascular disease is the second most common cause of death in Africa after infectious diseases, accounting for 11% of total deaths. The main causes are smoking, high blood pressure, being overweight and high cholesterol4.


Infrastructure rehabilitation and clinical training
In many African countries, there is a chronic shortage of healthcare infrastructure and suitable equipment and technology. Additionally, the lack of availability of trained and skilled healthcare professionals is an ongoing challenge to effective patient care.


During the course of the campaign, Philips aims to introduce innovative, cost-appropriate health technologies and eHealth solutions to the African market. Through local and international partnerships, the company will provide financing solutions, technical assistance and support to strengthen health systems, and a training framework to increase the output of trained and skilled healthcare professionals in the continent.


With a presence in Africa for over a century and a strong installed base of equipment, Philips has a unique understanding of the complexities of the diverse healthcare environments and a proven track record in delivering innovative healthcare solutions across the continent.


For more information about the Philips Fabric of Africa campaign please visit


1  United Nations (UN) Inter-Agency report, “Trends in Maternal Mortality: 1990 to 2010” compiled by the World Health Organization (WHO), United Nations Children’s Fund (UNICEF), United Nations Population Fund (UNFPA), and the World Bank.
2  World Health Organization (WHO) Regional Office for Africa. The health of the people: the African regional health report. Brazzaville, Republic of Congo: World Health Organization; 2006.
3  United Nations. 2011 Commitments to advance the Global Strategy for Women’s & Children’s Health. New York, United Nations, 2011.
4  WHO AFRO Commission 2012 pages 39 & 41.

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For further information, please contact:

Radhika Choksey
Corporate Communications
Philips International B.V.
Tel: +31 62525 9000


About Royal Philips Electronics