Amsterdam, The Netherlands – Royal Philips (NYSE:PHG, AEX:PHI) is one of the biggest climbers in the annual ranking of the top 50 Best Global Green Brands by leading brand consultancy, Interbrand*. Philips has the second largest increase amongst technology brands and gains eight places to 23rd position, up from 31st last year.
“We are proud to see this leap in green brand score, demonstrating Philips’ continued focus on driving sustainability throughout the organization”, said Henk de Bruin, Head of Group Sustainability at Philips. “Philips has a long tradition in sustainability reporting and in making the world healthier and more sustainable through innovation. With the renewal of our company vision, our goal is to improve the lives of 3 billion people a year by 2025.”
Interbrand’s report noted that technology brands are leveraging their core competency of engineering and cultural drive for constant innovation to increase their positive impact on the environment. Jez Frampton, Global Chief Executive Officer of Interbrand said: “This year Philips shows an impressive move. The 8-place increase is a testimonial of the company’s vision which will not only drive its businesses forward, but also have a positive impact on the environment and communities in which it operates.”
According to Interbrand, leading technology brands are making environmental considerations a top priority, which has begun to influence other sectors as well. “We observe a positive gap between Philips’ environmental performance and consumer perception and are convinced that Philips is well positioned to translate its sustainable performance into a stronger demand driver for its brand,” Jez Frampton concluded.
Philips holds prominent positions among several international sustainability rankings, including the super sector leader in Dow Jones Sustainability Index (DJSI). In the annual Interbrand ranking of the top 100 global brands, Philips holds 41st position with brand value of over USD 9 billion.
Information on Interbrand’s Best Global Green Brands is available at: www.bestglobalgreenbrands.com
*Best Global Green Brands valuation by Interbrand:
Interbrand’s 2013 Best Global Green Brands report examines the gap that exists between a corporation’s environmental practices and consumers’ perceptions of those practices. When identifying the top 50 Best Global Green Brands each year, Interbrand starts with the 100 brands that make up its annual Best Global Brands report. Interbrand then conducts extensive consumer research to capture public perception of the brand’s sustainable or green practices and compares that to environmental sustainability performance data provided by Deloitte – data that is based upon publicly available information.