Amsterdam, The Netherlands – Royal Philips (NYSE: PHG, AEX: PHIA) today announced the creation of a portfolio of innovative, inspiring and playful lighting products designed to bring the Disney magic to life for kids and families through lighting.
Combining Philips’ expertise in lighting with Disney’s beloved characters will harness the power of light to make children’s bedrooms a more imaginative place for them to read, play and sleep. It represents the latest achievement in Philips’ journey to transform the home lighting experience and make it digital.
The products will be co-branded and sold through a variety of complementary Philips and Disney retail channels starting in Europe and the US from September, with Asia and Canada to follow later this year.
The StoryLight and Mickey starter kit - Mickey Mouse-shaped light cleverly synchronises coloured light with classic Disney stories read through an interactive e-book on an iPad, perfect for story time.