Nearly 40 percent of people aged 25 - 54 get less than the recommended seven hours of sleep per night, which is reported to result in difficulty being fully alert the next day. Studies  suggest that deep, or slow wave, sleep plays a critical role in resetting the brain to be more alert and focused, and that people who experience high quality slow wave sleep are more alert during the day, with higher daytime energy levels.
Philips’ new SmartSleep is the world’s first and only clinically-proven wearable solution for consumers to improve deep sleep quality for people who do not get enough sleep due to lifestyle. Unlike other sleep trackers that merely monitor a user’s sleep pattern, SmartSleep actively enhances the depth and duration of deep sleep. It uses two small sensors and advanced algorithms that accurately identify an individual’s different sleep stages during the night. When detecting periods of deep sleep it intervenes with clinically proven technology to boost it in real time with customized audio tones. An accompanying app logs sleep improvement over time and provides tips and advice on how to get the best possible night's sleep. SmartSleep leverages the more than 2.8 billion nights of sleep data Philips collected the past decade. Philips has worked closely with a Sleep Scientific Advisory Board made up of world-renown sleep physicians, scientists and clinicians who have played a vital role in SmartSleep’s end-to-end innovation. Its effectiveness has been tested in a randomized, double-blind clinical trial, in which 70 percent of users reported feeling less tired during the day. They also scored significantly better during memory and motor skill tests .
SmartSleep, after the U.S. now introduced to the German market, will soon by powered by Artificial Intelligence (AI) to further enhance its adaptive personalized user experience. Existing users in the US and all new users in Germany will benefit from this update, which is expected to be released later this year.
Recently selling its one-billionth electric male grooming product, at IFA Philips sets another male grooming milestone with the global introduction of its new Shaver Series 9000 Prestige, the solution for an uncompromised shave, cutting facial hair feeling as close as a wet blade . It comes with new NanoTech precision blades and the BeardAdapt Sensor that makes the shaver automatically adapt to the user’s hair 15 times per second, permitting the razor to give a clean cut. Other innovations on display at IFA in Berlin include the Philips 5000 LatteGO coffee machine, and the Philips Pregnancy+ app and daily pregnancy tracker. These solutions are showcased alongside many other innovations in the areas of sleep, oral care, air purification, nutrition, and personal care.