”Innovation has become a watchword for success in the boardroom these days. But the challenge for many companies is in knowing what to innovate and how to go about doing so. Relying on technological breakthroughs alone, for example, is simply not enough. Instead, innovation must be driven by a desire to deliver real meaning to the customer.”

Jim Andrew, Chief Strategy and Innovation Officer at Philips

Philips' mission to deliver meaningful solutions to its customers inspired the collaboration with The Wall Street Journal Custom Content Studios on this white paper: 'From insight to impact: realizing the potential of innovation'.

The white paper highlights case studies of innovations that are dramatically improving people's lives in the fields of education, health care and financial services. It examines the ingredients necessary for succesful innovation and how companies can incorporate them into their own business. The paper also shows how striving to create innovations that truly help people to be healthy, live well and enjoy life is key to delivering the solutions that will change lives, both today and tomorrow.