The Cocreate methodology consists of four stages; Discover, Frame, Ideate and Build. But it is never a rigid process. We determine the specific approach and order of these phases for each individual project in order to ensure the best outcome.
We start by exploring and understanding the wider context of the challenge, looking for inspiration and triggering ideas. This could involve anything from technological developments to business, economic, political or legal aspects. At this stage it is also important to become immersed in the world of the user and to try out initial ideas with specific groups of people to better understand the potential opportunities.
This phase is about defining the opportunity area or challenge based on the ‘as is’ situation from the Discover stage. At this point it's also important to frame the challenge or opportunity so that all key considerations are taken into consideration. Framing is a crucial step prior to creating ideas, as it reveals new perspectives, solutions and opportunities.
Ideation is about finding ideas and solutions to the challenge using the power of creative thinking. A key tactic is to diverge before converging. We select the most relevant ideas and use them to create a shared understanding.
Ideas are made tangible by building a prototype, so you can simulate behavior or experiences. This is how we quickly test hypotheses, in the relevant context, with key stakeholders and users. This step generates additional insights and drives innovation further.
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