IFA 2017

Month 00, 2017

August 31, 2017

Enjoy the power of healthy and tasty homemade food with Philips Kitchen Appliances

Berlin, Germany – At this year’s Internationale Funkausstellung (IFA) in Berlin, Germany, Royal Philips (NYSE: PHG, AEX: PHIA) is presenting new innovations that empower consumers to take an active role in managing their health and well-being to get the most out of life. 


At Philips Kitchen Appliances, we believe that fresh and tasty homemade food is essential to healthy and happy living, and that making better nutritional choices doesn’t mean you have to compromise on taste. Healthy and tasty food should be an easy choice and convenient to prepare to fit today’s busy lifestyles. Based on our years of experience we have developed our kitchen appliances, apps and recipes to make it easier for people to make healthier choices and enjoy preparing food.


“At Philips we understand that cooking and eating homemade food brings families and people together, enhancing relationships and building healthy routines for life. With over 125 years of research and development – we create fresh and inspirational, yet practical solutions to help people enjoy better homemade food more often and enhance health and well-being,” says Selina Thurer, Business Leader Kitchen Appliances, Business Group Domestic Appliances.


Philips Avance Airfryer XXL

The temptation of delicious fried food is hard to resist, but it can have a serious effect on our health and weight. Now you can still treat yourself to the wonderfully tasty fried food you love, but with a minimum amount of fat. The brand new Philips Airfryer XXL with fat removal technology is the most powerful Airfryer ever made , helping you to prepare yummy but healthier food at home.


By combining a powerful heater and motor (2225W) with new Twin TurboStar technology, the hot air in the Airfryer XXL swirls fast, like a tornado – throughout the entire cooking basket. This extracts fat from food, whilst still sealing in the juices and flavor, and captures it all in the fat reducer at the bottom of the Airfryer – so you can just throw out the fat! The result is mouthwatering, perfectly cooked food that is wonderfully crispy on the outside and tender on the inside. 


Taking the hassle out of cooking dishes for all the family, the extra-large size of the new Philips Airfryer XXL means you can easily prepare a meal for all of the family – from a sumptuous whole chicken, to 1.4kg of fresh fries in one go. With no need to preheat the appliance, tasty food can be prepared in less time. The five cooking presets, temperature control of 40-200°C and QuickControl dial give you full control throughout the cooking process; and a Keep Warm Function guarantees popular dishes are cooked to perfection and can served at any time . Furthermore, The QuickClean basket with non-stick mesh takes the stress out of cleaning up. 


NutriU App for Airfryer

Make the most of your Philips Airfryer with recipes, tips and personal recommendations. The NutriU app helps you to master the basics with tips and instructions for new users. Then there are hundreds of recipes to roast, grill and even bake — which are searchable by ingredient, cuisine, prep time and special diets. You can easily save your favorite recipes and follow the users who create them — you’ll never miss a dish from a cook you trust.


Philips Innergizer high speed blender 

Revolutionizing the blending experience, the Philips Innergizer high speed blender makes it easy to increase your daily intake of fruits and vegetables by preparing deliciously healthy smoothies. Its innovative ProBlend Extreme nutrient release technology unlocks 97% of nutrients from fruit and vegetables, making them available to be absorbed by your body . With 2000 watts and motor speeds up to 45000 RPM, the Innergizer pulverizes hard ingredients to break cell walls and release higher amounts nutrients. So you can get all the nutrients and fiber you need to give your day an extra boost. 


Philips Avance Collection Masticating Juicer 

Designed to squeeze the goodness into every drop of homemade juice, the Philips Avance Collection Masticating Juicer uses unique MicroMasticating technology to ensure healthy, great tasting results every day, with minimum fuss. Thanks to the small but powerful masticating gears, you can now squeeze up to 90%  of the fruit going into your drink, releasing all the goodness from it. This unique technology shreds ingredients into small parts, which are then crushed and put under high pressure to unlock thousands of tiny cells, each packed with vital vitamins, nutrients and fiber. 


Philips at IFA

The Philips press conference takes place on August 31st at 12.15 pm in Hall 22, Messe Berlin. The live stream of the event can be seen at www.philips.com/ifa. Egbert van Acht, Business Leader Health & Wellness, and per October 1, 2017, Chief Business Leader of the Personal Health businesses at Royal Philips, will be joined on stage by Kostas Vouzas, General Manager Europe at TP Vision and Chris Worp, Head of Business Group Home, Philips Lighting.


For further information on the latest Philips innovations at IFA 2017 please visit www. philips.com/ifa, follow Philips at IFA on twitter @PhilipsLiveFrom, or visit our additional social media channels on YouTube and LinkedIn.

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 71,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

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Lian Verhoeven

Domestic Appliances

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