IFA 2017

Month 00, 2017

August 31, 2017

Experience effortless perfection with Philips Garment Care

Featuring industry-leading OptimalTEMP and the most advanced motion sensor in the market, DynamiQ

Berlin, Germany – At this year’s Internationale Funkausstellung (IFA) in Berlin, Germany, Royal Philips (NYSE: PHG, AEX: PHIA) is presenting new innovations that empower consumers to take an active role in managing their health and well-being to get the most out of life. 


Philips is the world’s no. 1 ironing brand1, Philips Garment Care makes life better and easier for people who want effortless perfection. Its portfolio of intelligent and powerful products feature ground breaking technology that sets its products apart, delivering perfectly ironed clothes with no effort. 


Philips PerfectCare Elite Plus

The world’s fastest, most powerful steam generator2 is now even smarter. The PerfectCare Elite Plus features industry-leading OptimalTEMP technology, which guarantees no burns. Iron everything from jeans to silk burn-free, without adjusting the temperature, saving you time as you don’t need to keep changing the settings, wait for the temperature to adjust or pre-sort clothes. 


Leading the industry again, for flawless results the PerfectCare Elite Plus also features intelligent steam release. Its new DynamiQ sensor is the most advanced motion sensor in the market. It knows precisely when your iron is moving, and when it’s standing still, and automatically gives you powerful steam when you need it, for impeccable results in the most convenient way. When you have difficult clothes to iron such as a ruffled blouse or pleated skirt, the ultra-lightweight iron easily enables vertical steaming for perfect results in no time. Additionally, thanks to its silencing filters and sound absorbing platform, noise from this powerful steam generator is kept to a minimum – so family life can carry on without disturbance. 


Philips Azur Elite

For perfectionists who take pride in their appearance, Philips introduces its smartest and most powerful steam iron, the Azur Elite. Featuring pioneering OptimalTEMP technology and the intelligent DynamiQ sensor, to ensure you’re getting the perfect amount of steam when you need it. 


Combined with the Turbo Steam pump, up to 50% more steam3 penetrates the fabric of your clothes for quicker crease removal; and multiple steam modes make it even easier to select the right option for you. For example, in iQ mode steam is delivered automatically when you move, and stops when you’re not moving the iron – for perfect results. 


Philips Easy8 Ironing Board

The perfect accompaniment to your Philips steam iron, the Easy8 ironing board makes the process easier, even with the heaviest of loads. Its unique ShoulderShape delivers the best results in less time by making it extremely easy to iron those difficult shoulder areas. Its PerfectFlow board cover is well-padded and is made with Philips’ unique 3D textile technology, which distributes the steam produced by your iron more effectively. By absorbing water at a faster rate, the PerfectFlow board cover also prevents condensation from affecting garments, helping to create flawless results. 


“Perfect ironing results shouldn’t take ages or a lot of effort. The unique technological innovations in our products have been specifically designed to simplify the ironing process and to help make your life easier. We’re constantly looking to improve the ironing experience and our unique OptimalTEMP technology ensures you always iron with the ideal temperature for all garments – no need for a temperature dial, no burns. DynamiQ and the Turbo Steam pump gives you powerful steam when you need it, based on your movements, to ensure the best results every time,” said Michael-John Kuhne, Business Leader Garment Care, BG Domestic Appliances.


1 Source: Euromonitor International, per irons category, definition retail sales 2002-2016

2 Steam rate (norm IEC60311) vs. the 10 best-selling steam generators; tested April 2017

3 Compared to GC4910


Philips at IFA

The Philips press conference takes place on August 31st at 12.15 pm in Hall 22, Messe Berlin. The live stream of the event can be seen at www.philips.com/ifa. Egbert van Acht, Business Leader Health & Wellness, and per October 1, 2017, Chief Business Leader of the Personal Health businesses at Royal Philips, will be joined on stage by Kostas Vouzas, General Manager Europe at TP Vision and Chris Worp, Head of Business Group Home, Philips Lighting.


For further information on the latest Philips innovations at IFA 2017 please visit www.philips.com/ifa, follow Philips at IFA on twitter @PhilipsLiveFrom, or visit our additional social media channels on YouTube and LinkedIn.

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 70,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

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Domestic Appliances

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