Berlin, Germany – At this year’s Internationale Funkausstellung (IFA) in Berlin, Germany, Royal Philips (NYSE: PHG, AEX: PHIA) showcases new products and services that empower consumers to take an active role in managing their health and well-being to get the most out of life.
Hair removal is a huge part of women’s daily lives, with 57% including it as part of their daily beauty routine1, however, busy women struggle to find the time to conduct multiple beauty treatments each day. As a result, women are increasingly looking for beauty tools which can provide them multiple benefits and solutions, specifically when it comes to their hair removal tools. Women are seeking devices that can provide additional skin benefits and can be easily integrated in to their current daily routines, without the need to invest much additional time or effort.
The new Philips Satinelle Prestige provides a welcome solution for women who are looking to achieve satin smooth skin from head to toe, using just one device. This convenient body-care product has been designed to remove hair effortlessly, by firmly gripping even the finest hairs, for even smoother results every time. The device now comes with a variety of accessories including a new pedicure attachment, for beautifully soft and smooth feet, in addition to an exfoliation brush and massage head for softer, smooth skin from head to toe. The Philips Satinelle Prestige conveniently provides women with a five step beauty routine in one; offering epilation, exfoliation, massage, trimming and now foot care.
“At Philips we understand that busy women prefer beauty tools that enable them to carry out multiple treatments with one device” explains Rianne Meijerman, Business Leader Philips Beauty. “We know that dry and hard skin are the most frequent and frustrating foot related problems women experience, with 60% of women reporting that they suffer from dry skin on their feet. As a result, we have designed an innovative multi-purpose epilation tool which features a unique pedicure attachment, providing women with a quick and easy at-home solution to remove dry skin, which seamlessly integrates with their current hair removal routine.”
Featuring a unique pedicure attachment, the Philips Satinelle Prestige effectively removes hard skin and calluses from feet, helping women achieve satin smooth skin from heel to toe, with ease. The unique, rotating disc design of the Philips Satinelle pedicure attachment, further ensures women can treat both larger and smaller areas precisely and effectively, to deliver soft skin from heel to toe. The curved disc edge also enables gentle, targeted precision treatment for particularly stubborn areas.
The unique s-shaped design and ergonomic handle featured on the Philips Satinelle Prestige, has been developed for easy use and maneuverability. This allows women to achieve maximum reach on heels and toes, to experience weeks of satin smooth skin at a time.
1 Philips Data on File
Philips at IFA
The Philips press conference takes place on August 31st at 12.15 pm in Hall 22, Messe Berlin. The live stream of the event can be seen at www.philips.com/ifa. Egbert van Acht, Business Leader Health & Wellness, and per October 1, 2017, Chief Business Leader of the Personal Health businesses at Royal Philips, will be joined on stage by Kostas Vouzas, General Manager Europe at TP Vision and Chris Worp, Head of Business Group Home, Philips Lighting.
For further information on the latest Philips innovations at IFA 2017 please visit www.philips.com/ifa, follow Philips at IFA on twitter @PhilipsLiveFrom, or visit our additional social media channels on YouTube and LinkedIn.