IFA 2017

Month 00, 2017

August 31, 2017

Exquisite coffee crafted to your own taste by the new Saeco Xelsis

Craft 15 drinks with the swipe of a finger thanks to Coffee Equalizer™

Berlin, Germany – At this year’s Internationale Funkausstellung (IFA) in Berlin, Germany, Royal Philips (NYSE: PHG, AEX: PHIA) showcases new products and services that empower consumers to take an active role in managing their health and well-being to get the most out of life. 


Discover a revolution in the art of coffee. Crafted in exquisite detail by Saeco, the inventor of the super-automatic espresso machine, the new Xelsis brews quality coffee, just like a barista. Every cup you prepare is fully customizable thanks to this innovative machine, which combines superior technology with beautiful design. Meaning every coffee connoisseur can enjoy a moment of pure indulgence in the comfort of their own home.


Personalized coffee for every indulgent moment

From a creamy cappuccino or latte macchiato, to an aromatic ristretto; the world’s favorite coffee specialties are at your fingertips. The Saeco Xelsis gives you the power to craft 15 types of freshly brewed, coffee drinks, all with the swipe of a finger. Selected using the intuitive, full color touch display you can choose the perfect drink to suit the moment you are in. 


What is more, using the Coffee Equalizer™ you can tailor and fine tune each cup of coffee to your personal taste – from the coffee strength, its aroma and length to the temperature of each drink, amount of milk foam and even the coffee and milk brewing order. Up to eight profiles can be stored by the machine so you and your family can always enjoy your favorite drinks, just the way you like them. 


Superior taste, time after time

Using superior technology the Saeco Xelsis delivers the perfect cup of coffee, every time. Its patented ceramic grinders extract the maximum flavor from your coffee beans, without overheating or burning them. Ensuring long-lasting performance, the ground-breaking ceramic grinders do not deteriorate, so your coffee will be always ground like it was the first time – guaranteeing consistent performance for 20,000 cups


From thick, frothy milk to hot, flat milk – Saeco’s patented Latte Perfetto technology heats and froths your milk to deliver an indulgent and consistent foam at the perfect temperature. So you know you can enjoy a barista quality, milk based drink whenever you choose.  


Indulge in your coffee moments, with no hassle

Maintaining and cleaning the Saeco Xelsis is simple thanks to its patented AquaClean filter, which prevents the build-up of lime scale. By replacing the filter when the display indicates, you won’t need to descale your machine for up to 5,000 cups1. The internal brewing group within the machine is also fully removable and can be rinsed clean in seconds – meaning the Saeco Xelsis is always ready to make you a superior coffee.

At your command the HygieSteam function will clean the whole milk system with steam. In addition, each time you make a drink with milk, the Saeco Xelsis automatically cleans the milk system with a jet of hygienic steam, so it's is clean and ready to make your next drink.


Nicholas Lee, Espresso business leader, states: “We know that discerning coffee drinkers want to enjoy and recreate the freshly brewed coffee they can buy in a café in the comfort of their own homes. The Saeco Xelsis was carefully designed and crafted with this in mind, so everyone can indulge in a wide variety of drinks, while giving them the freedom to tailor their coffee experience to their personal taste. With this new, innovative machine you are able to brew an exquisite coffee that meets your demands and high expectations, every single time.”


Notes to Editor

1 Actual number of cups depends on the coffee varieties selected coffee varieties, and the user’s rinsing and cleaning patterns.


Philips at IFA

The Philips press conference takes place on August 31st at 12.15 pm in Hall 22, Messe Berlin. The live stream of the event can be seen at www.ifa.philips.com. Pieter Nota, CEO Personal Health Businesses and Chief Marketing Officer Royal Philips, will be joined on stage by Chris Worp, Chief Executive Officer of Business Group Home from Philips Lighting, and Kostas Vouzas, General Manager Europe at TP Vision.


For further information on the latest Philips innovations at IFA 2017 please visit www.ifa.philips.com, follow Philips at IFA on twitter @PhilipsLiveFrom, or visit our additional social media channels on YouTube and LinkedIn.

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 70,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

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Annalisa Boncompagni

Annalisa Boncompagni

BG Coffee Espresso Category

Tel: + 39 346 7409363

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