IFA 2017

Month 00, 2017

August 31st, 2017

Perfect, salon-style curls at the click of a button with the new Philips StyleCare Prestige auto curler

Berlin, Germany – At this year’s Internationale Funkausstellung (IFA) in Berlin, Germany, Royal Philips (NYSE: PHG, AEX: PHIA) showcases new products and services that empower consumers to take an active role in managing their health and well-being to get the most out of life. 


Curls have experienced a revival in recent years with many women worldwide now opting for voluminous, tousled looks, over super straight and sleek hairstyles, particularly when going out with friends, or to events. However, women often find it difficult to recreate the styles they experience in salons and tend to find at-home styling tools time consuming and also worry that they could be damaging to their hair. 


“Curls are now a much coveted hairstyle for women everywhere” explains Rianne Meijerman, Business Leader Philips Beauty, “however, creating consistent curls from the front to the back of your hair can be challenging, as women don’t have the same visibility, or reach as a professional stylist has when styling in a salon. The Philips StyleCare Prestige auto curler is a great tool that can help women overcome this challenge. The innovative design features such as longer curling barrel and smart curling guards, help women to create healthy, consistent curls that last, for a professional, salon-style look.”


The new Philips StyleCare Prestige auto curler provides a welcome solution for women looking to create salon-style, professional curls from home. This innovative new styling tool features a number of unique design features such as a longer curling barrel, two smart curling guards and an open vertical design. Combined, these features make perfect, healthy curls, an effortless reality, with 82% of women reporting overall satisfaction after using the Philips StyleCare auto curler1


Increased curling surface

The new Philips StyleCare auto curler features a longer barrel with 113% more curling surface then previous devices. This enables women to style twice as much hair in one go, helping them to create their perfectly curled style quickly and easily, making time consuming curls a thing of the past.


Innovative open design 

The innovative new open design of the Philips StyleCare Prestige auto curler has been shaped vertically, so that is follows the natural flow of women’s hair. This means there is less chance of women’s hair becoming trapped in the device, enabling them to style confidently and effortlessly, while knowing that the health of their hair is being protected.


Smart Curling Guards

The Philips StyleCare auto curler also features two smart curling guards. These ensure that the section of hair being styled is perfectly wrapped around the curling barrel of the device ensuring that the curls created are perfectly consistent.


1 Philips data on file


Philips at IFA

The Philips press conference takes place on August 31st at 12.15 pm in Hall 22, Messe Berlin. The live stream of the event can be seen at www.philips.com/ifa. Egbert van Acht, Business Leader Health & Wellness, and per October 1, 2017, Chief Business Leader of the Personal Health businesses at Royal Philips, will be joined on stage by Kostas Vouzas, General Manager Europe at TP Vision and Chris Worp, Head of Business Group Home, Philips Lighting.


For further information on the latest Philips innovations at IFA 2017 please visit www.philips.com/ifa, follow Philips at IFA on twitter @PhilipsLiveFrom, or visit our additional social media channels on YouTube and LinkedIn.

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 70,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

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Media contacts

Marnie Kontovraki

Marnie Kontovraki

Communications Business Partner, Philips Health & Wellness

Tel: +31 621392491

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