IFA 2017

Month 00, 2017

August 27, 2017

Men are more sensitive than they think – Philips Shaver series 7000 designed for maximum comfort

Berlin, Germany – At this year’s Internationale Funkausstellung (IFA) in Berlin, Germany, Royal Philips (NYSE: PHG, AEX: PHIA) showcases new products and services that empower consumers to take an active role in managing their health and well-being to get the most out of life. 


Sixty per cent of men using electric shavers claim to experience skin sensitivity from shaving that causes, redness and irritation1. To combat this, Philips, the world’s number one electric shaving brand, has specifically developed the Philips Shaver series 7000 which addresses the root cause of this irritation – friction between shavers and the skin. It is designed to relieve discomfort feel of the skin and allow men to shave with maximum comfort, every single day.


“We have found that almost a third of men experience issues with sensitive skin, which in addition to creating discomfort, can also be embarrassing and affect their confidence. It tends to be a problem that isn’t discussed openly and men look for alternative ways to cope with the problem instead of addressing it. Many of them resort to having ‘rest’ days between shaves or spending more on balms and creams to temporarily alleviate the issue, but these habits do not allow them to shave comfortably on a daily basis.” says John Smith, Business Leader Philips Male Grooming.


Nearly all (89%) per cent of men who tested the Philips Shaver series 7000 said it offered reduced friction and was the most comfortable shave compared to the predecessor2.  The Philips Shaver Series 7000 glides across the face with maximum comfort thanks to brand new SkinGlide rings with anti-friction coating. This technology helps men with sensitive skin enjoy a daily shave and makes it the No. 1 Philips shaver for sensitive skin. The Philips Shaver series 7000 also reduces redness, visible irritation of the skin and soreness which are mainly caused by friction on skin from repeatedly shaving the same area of the face every day. The DynamicFlex heads effortlessly flex in five different directions to deliver a close shave around every angle of the face. While the Gentle Precision blade system gently guides hairs close to the blades, for a comfortable shave.


 The Philips Shaver series 7000 also comes with SmartClick accessories to improve men’s shaving experience. The SmartClick Beard Styler has five settings for beard styling, perfect stubble and pre-trimming. It comes equipped with rounded tips and combs to prevent skin irritation. The SmartClick Cleansing Brush attaches to the product, to thoroughly clean your face in the morning with 32,000 active bristles, fresh for the day, and in the evening remove the build-up of the day’s dirt. A cleaner face will improve the skin’s condition and complement the Philips Shaver series 7000’s shave.


Additional features include:

  • SmartClean system compatible
  • Detachable SmartClick Beard Styler
  • Detachable SmartClick Cleansing Brush
  • 50+ minutes shaving from a one hour charge
  • 3LED battery display
  • AquaTec for a comfortable dry or refreshing wet shave 


1 Philips segmentation 2008; Germany, France, Russia, China, Italy, US, Brazil

2 Philips segmentation 2008; Germany, France, Russia, China, Italy, US, Brazil


Philips at IFA

The Philips press conference takes place on August 31st at 12.15 pm in Hall 22, Messe Berlin. The live stream of the event can be seen at www.philips.com/ifa. Egbert van Acht, Business Leader Health & Wellness, and per October 1, 2017, Chief Business Leader of the Personal Health businesses at Royal Philips, will be joined on stage by Kostas Vouzas, General Manager Europe at TP Vision and Chris Worp, Head of Business Group Home, Philips Lighting.


For further information on the latest Philips innovations at IFA 2017 please visit www.philips.com/ifa, follow Philips at IFA on twitter @PhilipsLiveFrom, or visit our additional social media channels on YouTube and LinkedIn.

About Royal Philips

Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 70,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

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Media contacts

Marnie Kontovraki

Marnie Kontovraki

Communications Business Partner, Philips Health & Wellness

Tel: +31 621392491

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