IFA 2017

Month 00, 2017

August 31, 2017

There’s no need to choose… Philips Sonicare launches its new solution to tackle all your oral health goals

Berlin, Germany – At this year’s Internationale Funkausstellung (IFA) in Berlin, Germany, Royal Philips (NYSE: PHG, AEX: PHIA) announces its new innovation designed to give people a complete care system for their oral health. The Philips Sonicare DiamondClean Smart allows users to tackle multiple goals from whitening and gum health, to plaque removal and fresh breath. Improving users understanding of their oral health it empowers them to take an active role when looking after their mouth, teeth and gums in-between check-ups. 


This innovative oral care solution includes new functionality and built-in smart technology which allows users to access a virtual oral health platform via the Philips Sonicare app. This gives users a whole new ecosystem of tools, advice and guidance to help change engrained behaviors and encourage good habits; this improves their overall brushing experience.


Collecting data and insights during each brushing session means users can track and monitor their progress through daily goal setting. This data can also be shared with their dentist via the Philips Sonicare app for tips and advice on how to tackle multiple oral health goals. 


“We know that technology is shaping the future of healthcare, and that consumers are focused on solutions that are preventative and provide early diagnosis. We understand that it’s often hard for people to know if they’re doing a good job of their oral health in-between visits to the dentist, and is what these new innovations will assist with,” comments Egbert van Acht, Business Leader, Health & Wellness at Philips. “This new platform marks the future of oral healthcare, by giving users information they need to insight change and achieve their multiple oral health goals.”


The complete care system: Philips Sonicare DiamondClean Smart toothbrush, Philips Sonicare Breath care system connecting to the Philips Sonicare app


The Philips Sonicare DiamondClean Smart delivers exceptional oral care results with built-in smart sensors, upgraded brush heads and intuitive brushing technology achieving twice as much precision than the Oral-B Genius Pro 90001. Connecting to the Philips Sonicare app, personalized coaching within the platform helps improve people’s brushing technique; in fact, 90% of consumers said that DiamondClean Smart’s real time brushing feedback helps them brush with better technique.2 


The Philips Sonicare Breath care system, featuring our new connected breath analyzer, measures, tracks and helps people address the impact of oral bacteria on breath quality, helping people to improve their breath and oral care habits. And in fact, 96% of dental professionals would now recommend Philips Sonicare breath care system to patients with breath quality issues.3


Both products seamlessly sync with the Philips Sonicare app, giving users data and guidance to empower them to proactively manage and improve their oral health in one platform.


1 Philips data on file, 2017

2 Philips data on file, 2017

3 Philips data on file, 2016


Philips at IFA

The Philips press conference takes place on August 31st at 12.15 pm in Hall 22, Messe Berlin. The live stream of the event can be seen at www.philips.com/ifa. Egbert van Acht, Business Leader Health & Wellness, and per October 1, 2017, Chief Business Leader of the Personal Health businesses at Royal Philips, will be joined on stage by Kostas Vouzas, General Manager Europe at TP Vision and Chris Worp, Head of Business Group Home, Philips Lighting.


For further information on the latest Philips innovations at IFA 2017 please visit www.philips.com/ifa, follow Philips at IFA on twitter @PhilipsLiveFrom, or visit our additional social media channels on YouTube and LinkedIn.

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care.

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Marnie Kontovraki

Marnie Kontovraki

Communications Business Partner, Philips Health & Wellness

Tel: +31 621392491

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