IFA 2017

Month 00, 2017

August 31, 2017

Style your way, head to toe, thanks to the Philips Multigroom

Berlin, Germany – At this year’s Internationale Funkausstellung (IFA) in Berlin, Germany, Royal Philips (NYSE: PHG, AEX: PHIA) showcases new products and services that empower consumers to take an active role in managing their health and well-being to get the most out of life. 


As a company focused on improving people’s lives through meaningful innovation, Philips recognizes that when it comes to grooming tools, men are looking for options that give them the freedom to style their own way. The Philips Multigroom range is designed for men who frequently trim their beard, head, eyebrow, body and nose hairs. Even the most sensitive areas are protected, thanks to the self-sharpening blades, included across the range, which are skin friendly – and ensure the products are long lasting and durable. Treatment of the metal also means the blades are water resistant and anti-corrosive – ensuring they never break, dull or rust. 


“Our consumer research shows men have very unique approaches to their body grooming and therefore look for tools which allow them to be creative and experiment,” said John Smith, Business Leader Philips Male Grooming. “The products within the Philips Multigroom range provide the perfect solution to deliver on this versatility; meaning guys can create the styles they want, with ease.”


The Philips Multigroom 7000: the ultimate tool for freedom in styling 

As the top of the range product in the Philips Multigroom range, the Philips Multigroom 7000 includes 18 attachments, providing endless possibilities to precisely craft your unique look. Following insights from consumers and experts to shape the final design, the product has been created with ease of handling in mind, to ensure it can be used safely, even within a wet bathroom environment. Its stainless design also looks great in any bathroom – making it the perfect solution for any style savvy guys.

DualCut Technology: cuts even faster! 

Thanks to the patented DualCut Technology, used in the Philips Multigroom 5000 and 7000, these unique devices can cut hair faster than ever before. It works in three ways:

  1. The innovative ball bearing design reduces the friction between cutting elements
  2. The reduced friction takes pressure off the guard, allowing it to be sharpened
  3. This creates two cutting elements, resulting in more hair cut in each pass


Philips at IFA

The Philips press conference takes place on August 31st at 12.15 pm in Hall 22, Messe Berlin. The live stream of the event can be seen at www.philips.com/ifa. Egbert van Acht, Business Leader Health & Wellness, and per October 1, 2017, Chief Business Leader of the Personal Health businesses at Royal Philips, will be joined on stage by Kostas Vouzas, General Manager Europe at TP Vision and Chris Worp, Head of Business Group Home, Philips Lighting.


For further information on the latest Philips innovations at IFA 2017 please visit www.philips.com/ifa, follow Philips at IFA on twitter @PhilipsLiveFrom, or visit our additional social media channels on YouTube and LinkedIn.

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 70,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

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Media contacts

Marnie Kontovraki

Marnie Kontovraki

Communications Business Partner, Philips Health & Wellness

Tel: +31 621392491

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