IFA 2017

Month 00, 2017

August 31, 2017

Switching from a jug to share, to a cup just for you. It’s so easy with the new SENSEO® Switch!

Berlin, Germany – At this year’s Internationale Funkausstellung (IFA) in Berlin, Germany, Royal Philips (NYSE: PHG, AEX: PHIA) showcases new products and services that empower consumers to take an active role in managing their health and well-being to get the most out of life. 


BERLIN, GERMANY - Discover a revolution in the art of coffee. Crafted in exquisite detail by Saeco, the inventor of the super-automatic espresso machine, the new Xelsis brews quality coffee, just like a barista. Every cup you prepare is fully customizable thanks to this innovative machine, which combines superior technology with beautiful design. Meaning every coffee connoisseur can enjoy a moment of pure indulgence in the comfort of their own home.


Every moment in your day deserves a special coffee, prepared just the way you like it. Well now that’s possible thanks to the SENSEO® Switch! The first SENSEO® 2-in1 coffee maker that, at the touch of a button, allows you to brew a big pot of filter coffee to share or a cup of pad coffee just for you to enjoy. There are over 13 unique blends to choose from, all offered by SENSEO®, Europe’s no.1 coffee machine brand1


Whether you’re enjoying a long breakfast with your family on a Sunday, have friends visiting that are desperate for a coffee morning, or you simply want a delicious treat for yourself – this coffee maker gives you the freedom to choose your coffee, your way. No matter what you prefer, its innovative DualBrew technology ensures that your coffee is prepared to perfection, with the right pressure and amount of water. 


For when you want to fill your home with the delicious smells and sounds of filter coffee being prepared, the SENSEO® Switch pulses water through your filter paper to extract the best aromas into your drink – providing that wonderful, authentic filter taste. The one liter water tank means you can brew up to seven cups of coffee at a time without refilling, and the stainless steel thermal jug keeps your coffee hot for longer once it has been brewed.


There’s always something amazing to discover, so when you want to explore a world of different coffee flavors, you will be surprised to see how simple it is to brew your SENSEO® pad coffee. At the touch of a button, you can choose between one or two cups of coffee at a time, all brewed in less than a minute and topped with the delicious crema layer that is a proof of SENSEO® quality.  


Philips at IFA

The Philips press conference takes place on August 31st at 12.15 pm in Hall 22, Messe Berlin. The live stream of the event can be seen at www.philips.com/ifa. Egbert van Acht, Business Leader Health & Wellness, and per October 1, 2017, Chief Business Leader of the Personal Health businesses at Royal Philips, will be joined on stage by Kostas Vouzas, General Manager Europe at TP Vision and Chris Worp, Head of Business Group Home, Philips Lighting.


For further information on the latest Philips innovations at IFA 2017 please visit www. philips.com/ifa, follow Philips at IFA on twitter @PhilipsLiveFrom, or visit our additional social media channels on YouTube and LinkedIn.


1 Based on retail sales volumes

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 70,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

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Daniela Zhelyazkova

Daniela Zhelyazkova

BG Coffee, R&G Category

Tel: +31 6 11565852

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