IFA 2017

Month 00, 2017

September 1, 2017

Philips set to launch new range of shavers ahead of the release of Star Wars™: The Last Jedi

Berlin, Germany – At this year’s Internationale Funkausstellung (IFA) in Berlin, Germany, Royal Philips (NYSE: PHG, AEX: PHIA) showcases new products and services that empower consumers to take an active role in managing their health and well-being to get the most out of life. 


Today, Royal Philips (NYSE: PHG, AEX: PHIA)  has announced it will be launching five new special edition Star Wars inspired shavers in time for the release of Star Wars: The Last Jedi, as part of a global collaboration. 


The range of shavers combines premium cutting-edge technology with never-before-seen design features, emulating different characters from the Star Wars movie collection.


‘The range fuses Philips high tech innovation with the Star Wars imagination factory’, said John Smith, Business Leader Philips Male Grooming. ‘The products within the range retain premium Philips shaving functionality whilst being themed around the iconic Star Wars movie collection. For example, key models in the range include our advanced V-Track Pro technology to trim even longer stubble with superior closeness and comfort’.


Representing the light side is the Philips Shaver series SW7700, the best Philips shaver for sensitive skin. It glides comfortably across skin, even on three day stubble growth. Symbols of the Resistance can be seen through the silver and turquoise body, which features a subtle reference to light speed through etchings on the handle, whilst the Jedi logo lights up in use.


Many could be lured to the dark side with the premium Philips Shaver series SW9700. The premium shaver provides exceptional comfort and closeness throughout the shave, courtesy of our unique V-Track Pro technology. The dark side is featured in the shaver with a dramatic red to black gradient with a hexagonal patterning and a First Order logo power button. 

Utilizing the Reflex Action system on the Philips Shaver series SW6700, the glossy X-wing fighter shaver guarantees a speedy close shave. As it’s moved over the skin, it automatically recalibrates to every curve of the neck and face. The dramatic design mimics the complex nature of Poe Dameron’s X-wing fighter, down to the scratched metal finishing and red stripes. The Star Wars features continue with a red X-wing symbol flickering during use. 


Equipped with self-sharpening, precision CloseCut blades for a close shave every time, the Philips Shaver series SW3700 mimics R2-D2’s mannerisms with a blinking on/off light and paneling up and down the body. 


Delivering a precise, fast and close shave is the Philips Shaver series SW5700, encapsulating fan favourite BB-8. His iconic orange and white color scheme can be seen across the limited edition shaver, which utilizes the Philips MultiPrecision Blade system to raise and cut all hairs for an amazingly close shave. 


Philips at IFA

For further information on the latest Philips innovations at IFA 2017 please visit www.ifa.philips.com, follow Philips at IFA on twitter @PhilipsLiveFrom, or visit our additional social media channels on YouTube and LinkedIn.

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 70,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

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Marnie Kontovraki

Marnie Kontovraki

Communications Business Partner, Philips Health & Wellness

Tel: +31 621392491

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