Furthermore, the effective and efficient use of this data will help to reduce costs of service provision, to break down barriers between clinical specialties and service providers, to improve transparency for patients, and to deliver a more holistic patient experience. Inevitably, the slowest part of this change will be cultural. Despite the rapid pace of clinical advances, traditional clinical structures have been slow to evolve, but driven by the stick of budgetary expediency and the enticing carrot of exciting new ways of delivering improved services, healthcare innovation can inspire change.