Salon Pour Hommes offers the total grooming experience for men: haircuts, coloring, facial trims, brow tweezing and manicures – as a boutique service. What do you think is the driving force behind the renewed interest in male grooming?
I think it’s been going on for a couple of years now, but in the ‘60s and ‘70s it was very big. Barbershops offer some services–but men mostly go to them for a quick trim. When salons started to become more unisex, the male grooming industry lost its identity: many men didn’t feel comfortable in unisex places.
In fact, we haven’t created anything new: we’ve just bought it back from the past. It’s not just about getting styled–it’s about the service aspect too. In our salon, we’ve created semi-private stations. You only see the people working with you; your stylist, your pedicurist and so on. No one is invading your privacy or seeing you with the hair products on… no man wants to be seen with that in his hair.