Throughout my 10 years with Philips, I have come to identify Philips with one word - Collaboration. It is especially relevant in SRC and Respironics, where we look at respiratory, neurological, ENT, cardiology and even psychiatry aspects. Our machines can collect over 30 parameters of health data, so it is important that we can pull knowledge from different specialities and train physicians to use the machines to their best potential.
We are constantly looking at how we can help handle the diagnostic ability of the medical community in each market. In India, Australia and China, we’ve set up sleep centres in partnership with specialists. We are looking at starting up more experience centres in Singapore as well. In Malaysia, we collaborated with the University of Malaya and kicked-off training courses for sleep, to teach the medical fraternity and increase the number of sleep technologists there. We also plan to start HST (Home sleep testing services) in Indonesia.
One of our priorities is to reach out to Pulmonary Rehabilitation centres. Our team at Philips is reaching out to see how we can support them, and also heighten awareness of such centres for patients who need these services but do not know about them.
We are a small team of 6 in Singapore for SRC, and 15 for the ASEAN region in total. Ideas are shared frequently within our team and everyone’s very hands-on. If one suggests an idea, we say: okay let’s do it! This occurs not just within the team but also with our colleagues from the Personal Health division. An example of this is the ‘experience centre’. We shared the idea of the experience centre with our colleagues over at Personal Health and they said, ‘Hey, we could integrate our air purifiers within that space to enhance the environment for the consumers!’ We went with that idea. Physicians who viewed our experience centres also got to know of other Philips devices and they recommend them to their patients as an all-rounded solution. That’s how teamwork creates better solutions.