Emerging Markets to Global
Today, HIC Pune is the only centre in India where medical imaging products are conceptualized, designed, manufactured, marketed and delivered globally; it’s a completely end-to-end innovation hub. It started as a centre to develop value-segment products for Emerging Markets. Now some of the premium products are being designed in Pune and delivered across globe. I am proud to have played a pivotal role in this!
Empowerment to explore
My first impression of Philips was that it’s a traditional, conservative, centrally-managed company that wouldn’t be open to exploring outside of Europe. Certainly, things like HIC were not what I thought Philips would invest in. But they did. And not only did Philips make a serious commitment to India; they also gave me full empowerment. As happens in large global companies, a strategic plan is set by global management; however, within that, you are completely empowered to do what needs to succeed in new segments.
Persisting through challenges
It has not been easy. The integration of our acquisitions was tough. But, it taught me to be open to failure, to correcting mistakes, and to persist. One example I believe reflects this is the successful launch of our Surgery product, BV Vectra. My team and I saw this product from the concept till commercialization. Further, while the product was initially only meant for emerging markets, it also became apparent that it was required in more developed markets as well. This increased the performance expectation for the product.
We achieved this with a team, where many did not have experience of end to end product creation. But what the team lacked in experience they made it up with talent and persistence. We had many technical issues in the early part of product development. With strong focus and perseverance the team in Pune were able to resolve the teething issues. It is incredibly fulfilling that we have sold large volume of BV Vectra systems across the globe. Relentless focus on quality, reliability and performance was key to success.
Global reach, global teams
Since August 2017 I have moved to a global role, still operating out of Pune but with time sharing at other locations. I am privileged to lead the Diagnostic X-Ray team in Germany, China, India and Brazil. The teams from different geography have different working styles, cultures and strengths. All sites work together to get innovative products to the market. What unites us is the success stories from our customers, which remind us that we are working to make healthcare more accessible across the world.