Privacy notice | Philips

Philips Dental+ App Privacy Notice

Last modified October 2025

Introduction and scope

The Philips Dental+ Mobile Application (“App”) connects with Philips Sonicare power toothbrush connected models (“Devices”) and provides you with real-time feedback on your brushing and enables you to track your brushing habits and receive coaching tips to help improve your oral care routine. The Devices that are capable of connecting to the App will have ‘connected’ in the model name or otherwise indicate that they are capable of connecting to the App. This App is available to you if you are part of the Philips Oral Healthcare Dental+ Program (“Program”) and have received a Program code from your health care provider (‘Provider’).

This Philips Dental+ App Privacy Notice (“App Privacy Notice”) explains how Philips processes information and personal data when you use the App and its connected Devices, and supplements the global Philips Privacy Notice, which provides general information on how we process your personal data, including information not specifically covered in the App Privacy Notice.

Data controller

DATA CONTROLLER The data controller of your data is Philips Oral Healthcare, LLC with address at 22100 Bothell Everett Highway, Bothell WA 98021, USA. Our representative in the European Union is Philips International B.V. as identified in the global Philips Privacy Notice.

Why we process your data

Subject to your choices, we process your personal data for the following purposes:

Onboarding to Dental+ Program. When launching the App, you need to enter your Program code provided to you by your Provider, in order for Philips to identify you as part of the dedicated Program.
Creating and Managing your MyPhilips Account. When utilizing the App, you need to create or log into your existing MyPhilips account. To create an account, you can manually enter your personal information or use third-party login credentials. For more information on how you can use your MyPhilips account, please refer to the global Philips Privacy Notice.
Providing App Services. To provide you with a personalized and comprehensive brushing experience in your App, we process your personal data, enabling you to customize your Device settings (e.g., mode and intensity of handle), track your progress, view your brushing history and customize your experience. Features provided through the App that may process your personal data include:

• Secure Cloud Storage. By logging into your account in the App you can securely store your brushing data, which are associated to your account at our backend. This will enable your data to be safely backed up and restored especially in the event you need to delete and re-install the App on another device.

• Real-time / Guided Brushing Service. The App includes a unique feature that allows you to monitor your brushing session live. This is supported by Devices which host IMU sensors. We provide you with real-time guidance on brushing for an optimized session. The data from your brushing session is transmitted via Bluetooth to the App, where you can review your progress and track your brushing technique over time. To transfer your data to the App, all you need is to have your mobile device nearby! Otherwise, your data will be stored on your Device for a limited number of brushing sessions. Once the limit is reached, the oldest session will be deleted to make room for the latest one until your mobile device reconnects to the App.

Please note that some premium/advanced Devices of Philips use Artificial Intelligence and Machine Learning to convert the raw IMU sensor data to derive predictive insights about coverage, pressure and scrubbing relating to the user’s brushing session which are then displayed to you in the App. Please note that this AI/ML model is integrated either in the App or the Device itself and processes your personal data locally in the Device without utilizing any cloud-based processing services.

• Dashboard Service. This App includes a dashboard feature that empowers you as a user, to take care of your oral health by transmitting data from your Device via Bluetooth to the App, enabling you to review your brushing habits in user-friendly and easily understandable metrics. To transfer your data to the App, all you need is to have your mobile device nearby!

• Helpful Tips and Tricks. The App aims to raise your awareness and provide you with the latest techniques and trends in brushing. For this purpose, we process your data to offer you relevant tips and articles in the language you have selected in your mobile device settings. We may customize the content based on your personal data collected while using our app services. However, please note that we rely on rule-based engines that only process your personal data locally in the App.

• Providing App Messaging Capabilities. Maintaining a consistent brushing routine is essential for achieving great brushing results, which is why we provide you with helpful reminders to stay on track. These notifications may include brushing reminders as well as alerting you when to replace your brush head and sending you mouthwash or tongue cleaning reminders, depending on the Device model connected to the App. Please note that your data will remain solely within your mobile device, and we will not use cloud processing services for providing app messaging capabilities to you.

Improving our apps and services. If you provide consent, you will help us improve the App and our connected products (as well as develop new oral healthcare solutions for you!) based on the data we observe and collect when you use our services.
Analytics data. To achieve this, we collect information about how you use the Device and App and assess its performance on your mobile device. This includes identifying and promptly resolving any issues that may arise, such as app crashes and evaluating how the app is accessed and used.
- We may pseudonymize, combine and aggregate the above information with data collected from your usage of other Philips digital channels such as social media, websites, emails, apps and connected products, in order to draw critical insights that will enable us to improve our products and services to better meet your needs, with more personalized and effective products and services in the future.
Provider Reports. Subject to the terms of your Program, and for the purpose of measuring your brushing habits, identifying trends and measuring Program success, we may analyze, combine and aggregate your data to prepare and share aggregated statistical reports with your Provider. While enrolling in this Program, you will have received supplementary information on how your data is handled. Please read the terms of the Program carefully.

What data we process

The categories of personal data we process include:

Onboarding to Dental+ Program. We will process your Program Code to identify the Program that you are part of. Please note that the Program Code does not uniquely identify you; instead, it is unique to the specific Provider.
Creating and Managing your MyPhilips Account. If you log into your MyPhilips account in the App, we process the following categories of personal data:
- Contact information (such as your first name, surname and email address). If you decide to create a MyPhilips account with your social media account, the registration form will be pre-populated with the contact information provided by your social media provider.
- Information about your location (such as your country, language preference).
- Information about your registered product/service (such as the name of the purchased product and the date and proof of purchase).

For more information on additional personal data we may collect through your MyPhilips Account, please refer to the Philips Privacy Notice.

Providing App Services.
- Secure Cloud Storage. We will process and store the following categories of personal data:
  - Device Data (such as HandleCTN, Device Serial number, Handle Session ID, Sensor Data)
  - Brush Head Data (such as serial number, type, status, last connected time, lifetime limit and usage)
  - Brushing Session Data (such as session ID, serial number of handle, brush head serial number, coverage, pressure, scrubbing, time stamps, handle intensity, brush head ware, and other session details such as brushing start location)
  - User Settings (such as Device Model, Country Code, Tongue Clean settings, Mouth Rinse settings, Install Date, Consent status, Brush head replacement date, Device Serial number, Last Stored Session ID, Device onboarding data, Progress report, focus areas (such as plaque build-up, bleeding areas, gum recession, potential cavities), responses to personalization questions in the App, habit configurations, and behaviour stage/ coaching rules)
  - Floss, Mouth Rinse and Tongue Cleaning Data (session IDs, completion status, date)
  - Provider Data (such as Program code, country, ID, consent status, time stamps).
- Real-time / Guided Brushing Service. When using our real-time or guided brushing service, the following categories of data are processed: Handle CTN, Session ID, Device Serial Number, Sensor Data, Gyro Compensation, App Version, Platform, and results (such as brushing coverage, brushing pressure and scrubbing data).
- Dashboard Service. When using our real-time or guided brushing service, the following categories of data are processed: average coverage, brushing frequency, average brushing time, ideal pressure, scrubbing data, brush head wear and day summaries.
- Helpful Tips and Tricks. When using our content features, the following categories of data are processed: information about your country and language from your mobile device settings.
- Providing App Messaging Capabilities. To provide you with relevant notifications, the following categories of data are processed: Information about your connected Device (such as real-time Device status, battery level, overheating, brushing session) and mobile device (such as OS, model, country, language, etc.).

Improving our apps and services. To improve our products and services (and develop new ones!), we process the following categories of personal data:
- Analytics data.
  - Information about your mobile device and app (such as anonymized visitor IDs, mobile device data including operating system, orientation, device model and/or version, mobile dimension and screen size, resolution, timestamps, hashed IP address, instance IDs, device identifiers, Developer ID, Application version, amount of RAM and disk space, Central Processing Unit architecture, Language, Country, radio/network information, carrier, signal strength, jailbroken/rooted status of device, battery level and charging state, background state, app package name, pseudonymous app-instance identifier, associated RSID, etc.)
  - Information about your connected Device (such as information about your Device model, serial number).
  - App settings and usage information (includes pseudonymized and hashed Philips unique identifier, permission and consent settings in the App, usage metrics such as brushing session ID, brushing start time and end time, clicks and views in the App, etc.)
  - We ensure that this data is pseudonymized and does not contain any direct identifiers such as your name, email address, etc.
Provider Reports. We combine and analyze your Analytics Data, Brushing Session Data and Provider Data in order to create aggregated statistical reports for your Payer. Please note that we do not share any personal data with your Provider.

Lawful basis for processing

The lawful bases we rely on to process your personal data are as follows:

Onboarding to Dental+ Program. We rely on the legal basis of performance of contract to successfully onboard you to the Program, at your request.
Creating and managing your MyPhilips Account. We rely on the legal basis of performance of contract to create and manage your MyPhilips Account. We may access minimal information on your mobile device in order to facilitate and enable communication with you and to provide the service you explicitly requested.

Providing App Services.
- Secure Cloud Storage.We rely on the legal basis of performance of contract. However, because this feature may involve processing sensitive data, we will require your consent. Please note that if you do not provide consent, you will not be able to use this feature. If you no longer want us to back up your data, you may choose to withdraw consent in the App.
- Real-time / Guided Brushing Service. Philips does not access or process your personal data for the provision of this service. All processing occurs locally on your Device and/or App.
- Dashboard Service. Philips does not access or process your personal data for the provision of this service. All processing occurs locally on your Device and/or App.
- Helpful Tips and Tricks. To facilitate and enable communication with you and provide the service explicitly requested, we rely on performance of contract with you in order to access minimal information on your mobile device.
- Providing App Messaging Capabilities. We rely on the legal basis of performance of contract to facilitate and enable communication with you and provide the service you explicitly requested (i.e., by enabling / giving permission to receive push notifications in the App).

Improving our apps and services. To improve our products and services (and develop new ones!), we process the following categories of personal data:
- Analytics data. We rely on our legitimate interest to process your data for this purpose. We ensure that in pursuing this legitimate interest, your rights and freedoms are not significantly impacted through a thorough legitimate interest balancing test.

We rely on Cookies to enable access to your information for the aforementioned purposes and seek your express consent prior to enabling these Cookies. Please see below Chapter titled Accessing or Storing Information on Your Device. You can choose to withdraw this consent anytime in the Settings of the App. If you withdraw this consent, we will no longer collect and process additional data, but data previously collected/ processed may still be used for the purpose of product and service improvement.

As stated above, we may pseudonymize, combine and aggregate this information with other information that we may have about you, to draw key insights and improve our products, services and solutions in the future. For this specific purpose, we rely on our legitimate interest. We always conduct a balancing test to make sure that our legitimate interest outweighs any risks to your rights and freedoms.

Provider Reports. We rely on the legal basis of performance of contract in order to fulfil the terms of the Payer program that you are part of.

Permissions

When required to provide our services, the app may request your permission to access your mobile device’s storage capabilities, sensors or other features. These permissions include:

Bluetooth and WiFi. The App requires WiFi connection to connect to the internet. The App also needs Bluetooth to connect your Device to the App. You can at any time block your Bluetooth connection through the settings of your mobile device.
Calendar. If you want the App to remind you about your upcoming dental appointments, the App will require permission to access your calendar. We will not copy or store your calendar information. This information will remain in your mobile device.
Location. To allow users to connect and use any Bluetooth device with their phone, Android operating systems require users to give permission for the app to access coarse geographic location. iOS asks users to give permission for the app to access geographic location, which enables a robust way of syncing data (iBeacon™) from the toothbrush and the mobile device when not using the app. The app does not use these permissions to determine your location, nor does Philips collect your location data. You can revoke location permissions at any time in the settings of your mobile device.
Files. The app requires access to the mobile device’s files to store the language configurations and other files that the app uses to operate (e.g., graphics, media files, or other large program assets). If you delete the app, the data will be deleted from your mobile device.
Other. In some cases, your operating system may request permissions that your mobile device needs for technical reasons, but that are not controlled or used by Philips. We will not collect any data associated with such permissions unless required to provide our services in accordance with this notice.

Accessing or Storing Information on Your Device

When required to provide our services and subject to this App Privacy Notice, we may access information from your device, or store certain information on your device. In order to this we may use various technologies such as cookies, tags, pixels, SDKs or similar technologies, which we collectively refer to as ‘Cookies’ hereafter.

• Required Cookies. In some cases, access/ storage of information on your device is essential to provide the App services to you. In such cases, we do not need your prior consent to enable the access or storage.

• Security and Authentication. We use functional Cookies for security, authentication, session management and service-related purposes. These Cookies help us verify your identity, protect your account and provide our services.

• Cookies required to provide the Service explicitly requested by you. When essential to provide our services, (e.g., to ensure that we provide App content relevant to your country of residence, and in your preferred language; or to make sure that the content fits your mobile device screen) we may need to process information from your mobile device including your IP address, type of mobile internet browser, operating system, SIM card carrier information, session and usage data, or service-related performance data.

Other Cookies. We use Cookies for analytics and product improvement purposes. These Cookies read information and personal data from your mobile device and your app usage and interaction data; and are subject to your prior consent.

For more information on SDKs you can click here

Additional privacy information

This Privacy Notice forms part of, and must be read in conjunction with, the global Philips Privacy Notice, which we encourage you to read. The global Philips privacy notice is an integral component of this document and provides additional information on the categories of third parties with whom we may share your personal data, the measures we implement to protect your personal data, international data transfers and the safeguards in place, your privacy rights under applicable data protection laws, how to contact the relevant Data Protection Officer, or lodge a complaint, and relevant information specific to certain jurisdictions.