As well as rewarding our customers, we're inviting you to help shape the good causes we support.
On World COPD Day, Royal Philips is proud to announce the Breathe Boldly social initiative, which aims to raise awareness for Chronic Obstructive Pulmonary Disease (COPD).
Patients with COPD often have trouble breathing, sometimes feeling as though they are breathing through a straw. Led by Philips with the support of the COPD Foundation and the daughter and son-in-law of the late Leonard Nimoy, who died of COPD in 2015, Breathe Boldly encourages people to post a photo or video on social media of themselves performing an activity while breathing through a straw with the hashtag #BreatheBoldly for #COPD to show empathy and support for those living with COPD.
