Our brand

As a technology brand that cares about people and the planet, we listen, discover and challenge, in order to deliver meaningful innovation to people with one consistent belief – there’s always a way to make life better.

Purpose-driven, people-focused

With a passion and purpose to improve people’s lives, Philips has been leading the way with meaningful, people-focused innovation for 130 years.

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Pioneering partner in innovation

As a provider of pioneering health technology solutions, our innovation capabilities are focused on addressing significant global challenges and unmet needs – often in partnership with others.

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Delivering impact

Our ‘innovation and you’ brand line is the simplest distillation of our brand promise: Philips delivers innovation that matters to you. It encapsulates the power of Philips innovation to make a meaningful difference to people’s lives.

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Brand value

With a 2021 brand value in excess of USD 12 billion, as defined by branding agency Interbrand, Philips is one of the world’s strongest brands.

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Brand licensing

The Philips brand is also used by external parties – in fields such as lighting, television, audio and domestic appliances – on the basis of a fixed-term licensing agreement, for instance following a divestment process. Licensees comply with stringent quality standards to ensure the value of the Philips brand is maintained.

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