Introduction and scope The Philips OneBlade App (“App”) enables you to connect certain models of the Philips One Blade trimmers and shavers (“Devices”) and provides you with personalised skin analyses and styling and shaving tips, advice and other services. This Philips OneBlade App Privacy Notice (“App Privacy Notice”) explains how Philips processes information and personal data when you use the App and its connected Devices, and supplements the Philips Privacy Notice, which provides general information on how we process your personal data, including information not specifically covered in this App Privacy Notice.
Last modified October 2025
Data controller
The data controller of your data is Philips Consumer Lifestyle B.V., with address at High Tech Campus 52, 5656 AE, Eindhoven, The Netherlands.
Why we process your data • Creating and managing your Account. When utilizing the App, you have the option to either create / log into your MyPhilips account or use the App in guest mode. If you decide to create an account, you can manually enter your personal information or use third-party login credentials. Registration with us grants you access to valuable benefits, including extended warranty coverage for your products, secure storage of your data, and the ability to easily register your product(s). For more information on how you can use your MyPhilips account, please refer to Philips Privacy Notice.
Subject to your choices, we process your personal data for the following purposes:
• Provide App services. In order to provide you with a personalized and comprehensive shaving experience in your Philips OneBlade App, we process your personal data, enabling you to track your progress, shaving history, and customize your experience. App features that may process your personal data include:
• Provide app messaging capabilities. Maintaining a consistent shaving routine is essential for achieving great grooming results, which is why we provide you with helpful reminders to stay on track. These notifications may include updates on your Device’s performance and condition, as well as news on our latest features, shaving session and articles. For this purpose and if you grant us permission, we do process your data on our back end. Otherwise, if you prefer to use the app locally, your data will remain solely within your mobile device, and we will not process your data on our back end for providing app messaging capabilities.
We may pseudonymize, combine and aggregate the above information with data collected from your usage of other Philips digital channels such as social media, websites, emails, apps and connected products, in order to draw critical insights that will enable us to improve our products and services to better meet your needs, with more personalized and effective products and services in the future.
What data we process • Contact information (such as your first name, surname and email address). If you decide to create a MyPhilips account with your social media account, the registration form will be pre-populated with the contact information provided by your social media provider. • Provide App Services. • Information about your Device (such as your shaver model, serial number, battery status) • Information about your App usage (such as information about your shaving session and history - date, frequency, duration, program state and progress, shaving speed and evaluation per zone - app settings and usage - including your consents and Philips unique identifier) • Blade Status. When using this feature, we will process the following categories of personal data: • Articles and shaving tips. When using our content features, we process information about your country and language. • Real-time speed guidance and shave history. When using our guided shave feature, we process the following categories of personal data: • Provide app messaging capabilities. To provide you with relevant notifications, we process the following category of personal data:
The categories of personal data we process include:
• Information about your location (such as your country, language preference);
• Information about your registered product/service (such as the name of the purchased product and the date and proof of purchase).
For more information on additional personal data we may collect through your MyPhilips account, please refer to the Philips Privacy Notice.
• Secure Cloud Storage. If you decide to securely store your data with us, we will process and store the following categories of personal data:
• Information about your lifestyle and well-being (such as information about your routine, style preference)
• Information about your blade (such as your questionnaire answers (on body part shave, shaving frequency, duration of hair care routine), blade picture, blade health (estimated remaining shaving minutes for the blade)
• Style Mirror. Philips does not store or process any personal data for this feature. However, this feature is facilitated through Google SDK, which may automatically collect data for its own purposes (such as pseudonymized identifier - devices IDs, performance and diagnostic data, usage data). Google's documentation states that this data is only used for analytics and will not be shared with third parties. For more information, please click here.
• Improve our Products and Services. • Analytics • Surveys and Feedback. We collect and process the comments and feedback responses that you provide to us as well as associated information such as your mobile device ID, customer ID, OS name, version, build, hardware, carrier, Language, country, local device model, answers and comments, manufacturer, anonymized IP address, operating system
The lawful bases we rely on to process your personal data are as follows: • Secure Cloud Storage. To enable data backup, we rely on the legal basis of performance of the contract. However, because this feature may involve processing sensitive data, we will require your explicit consent. Please note that if you do not provide consent, you will not be able to use this feature. If you no longer want us to back up your data, you may choose to delete your account and any associated data. • Blade Status. We rely on the legal basis of performance of the contract. It's possible to use this feature without creating an account and backing up your data. However, if you choose to store your information with us, please refer to Secure Cloud Storage section above, for more information. • Articles and shaving tips. To facilitate and enable communication with you and provide the service you explicitly requested, we access minimal information on your mobile device and rely on performance of our contract with you. • Style Mirror. Philips does not process personal data for this service. However, our provider, Google, might collect your data if you have consented to the collection of your analytical data. For more information, click here.
• Creating and managing your MyPhilips Account. We rely on the legal basis of performance of the contract, to create and manage your MyPhilips account. We may access minimal information on your mobile device in order to facilitate and enable communication with you and to provide the service you explicitly requested.
• Real-time speed guidance and shave history. We rely on the legal basis of performance of the contract. It's possible to use this feature without creating an account and backing up your data. However, if you choose to store your information with us, please refer to Secure Cloud Storage section above, for more information.
• Provide app messaging capabilities. Depending on the notifications, we rely on the legal basis of performance of the contract to facilitate and enable communication with you and provide the service you explicitly requested. However, any notifications associated with marketing initiatives based on your personal data will require your prior consent for marketing communication within our App.
• Analytics data. We rely on our legitimate interest to process your data for this purpose. We ensure that in pursuing this legitimate interest, your rights and freedoms are not significantly impacted through a thorough legitimate interest balancing test. We rely on Cookies to enable access to your information for the aforementioned purposes and seek your express consent prior to enabling these Cookies. Please see below Chapter titled Accessing or Storing Information on Your Device. You can choose to withdraw this consent anytime in the Settings of the App. If you withdraw this consent, we will no longer collect and process additional data, but data previously collected/ processed may still be used for the purpose of product and service improvement. We rely on your express consent prior to enabling access to your information for displaying surveys and feedback forms to you in the App. You can choose to withdraw this consent anytime in the Settings of the App. If you withdraw this consent, we will no longer collect and process this data, but data previously collected/ processed may still be used for the purpose of product and service improvement. As stated above, we may pseudonymize, combine and aggregate this information with other information that we may have about you, in order to draw key insights and improve our products, services and solutions in the future. For this specific purpose, we rely on our legitimate interest. We always conduct a balancing test in order to make sure that our legitimate interests outweigh any risks to your rights and freedoms.
• Other. In some cases, your operating system may request permissions that your mobile device needs for technical reasons, but that are not controlled or used by Philips. We will not collect any data associated with such permissions unless required to provide our services in accordance with this notice.
When required to provide our services, the App may request your permission to access your mobile device’s storage capabilities, sensors or other features. These permissions include:
• Bluetooth and WiFi. The app requires WIFI connection to connect to the internet. The app also needs Bluetooth/WIFI to connect your Device(s) to the app. You can at any time block your Bluetooth connection through the settings of your mobile device.
• Location. For some Device models, Android operating systems require coarse geographic location to connect to the Device. iOS operating systems also require geo-location to recognize when the app and the Device are nearby. The app does not use these permissions to determine your location, nor does Philips collect your location data. You can revoke location permissions at any time in the settings of your mobile device.
• Files. The app requires access to the mobile device’s files to store the language configurations and other files that the app uses to operate (e.g., graphics, media files, or other large program assets). If you delete the app, the data will be deleted from your mobile device.
• Photos and Media. If you add a picture to your profile, the app requires permission to access your mobile device's camera or photo gallery. Android operating systems may request permission for Videos; however, the app will only use permission to allow you to upload your picture.
• Required Cookies. In some cases, access/ storage of information on your device is essential to provide the App services to you. In such cases, we do not need your prior consent to enable the access or storage.
When required to provide our services and subject to this App Privacy Notice, we may access information from your device, or store certain information on your device. In order to do this, we may use various technologies such as cookies, tags, pixels, SDKs or similar technologies, which we collectively refer to as ‘Cookies’ hereafter.
• Security and Authentication. We use functional Cookies for security, authentication, session management and service-related purposes. These Cookies help us verify your identity, protect your account and provide our services.
• Cookies required to provide the Service explicitly requested by you. When essential to provide our services, (e.g., to ensure that we provide App content relevant to your country of residence, and in your preferred language; or to make sure that the content fits your mobile device screen) we may need to process information from your mobile device including your IP address, type of mobile internet browser, operating system, SIM card carrier information, session and usage data, or service-related performance data.
This Privacy Notice forms part of, and must be read in conjunction with, the global Philips Privacy Notice, which we encourage you to read. The global Philips privacy notice is an integral component of this document and provides additional information on the categories of third parties with whom we may share your personal data, the measures we implement to protect your personal data, international data transfers and the safeguards in place, your privacy rights under applicable data protection laws, how to contact the relevant Data Protection Officer, or lodge a complaint, and relevant information specific to certain jurisdictions.
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