Last modified October 2025 Introduction and scope The Philips Sonicare for Kids App (“App”) can be used both as a connected or non-connected App. It enables parents to monitor and improve their children's brushing habits and encourages children to build better brushing habits by providing them with brushing guidance and rewarding them in App for good brushing behaviour.
This Philips Sonicare for Kids App Privacy Notice (“App Privacy Notice”) explains how Philips processes information and personal data about you (or your children) when you use the App and its connected products (“Devices”), and supplements the global Philips Privacy Notice, which provides general information on how we process your personal data, including information not specifically covered in this App Privacy Notice.
We strongly urge you to clearly inform your child (or children) and explain their privacy rights and other information contained in this App Privacy Notice to them.
Data controller
The data controller of your data is Philips Oral Healthcare, LLC with address at 22100 Bothell Everett Highway, Bothell WA 98021, USA. Our representative in the European Union is Philips International B.V. as identified in the global Philips Privacy Notice.
Subject to your choices, we process your personal data for the following purposes: • Creating and managing your MyPhilips Account. As a parent using this App, you are required to either create a myPhilips Account or log in to your existing myPhilips Account in order to access the ‘Parental Dashboard’ section of the App and enable certain specific services such as Secure Data Storage (please see below). If you decide to create an account, you can manually enter your personal information or use third-party login credentials. For more information on how you can use your MyPhilips account, please refer to the global Philips Privacy Notice. • Providing App Services. As a parent we want to assure you that you and your child can use the core services of the App (e.g., enabling connection to the Philips Sonicare for Kids Power Toothbrush; or create their kids profile and track rewards and achievements) without Philips requiring access to, or processing your (or your child’s) personal data. All such services, including in-app messages and notifications are delivered using only local processing on your mobile device. The only exception is as follows: • Secure Cloud Storage. By creating your myPhilips Account and logging into the App as a parent, you can choose to securely store your child (or children’s) profile data, rewards, achievements, brushing streaks, etc. in association with your myPhilips Account, so that this data is safely backed up, especially in the event you need to reinstall the App on another device. We understand that not all users may want to use this feature; so it is optional. If you do not use this feature, please note that all data will remain solely within your mobile device and will be lost if you uninstall the App.
Why we process your data
• Improving our apps and services. Our primary goal is to provide you with the best possible products, services and solutions. • Analytics. To achieve this, we collect information about how you and/or your child use and interact with the App and assess its performance on your device. This includes identifying and promptly resolving any issues that may arise such as App crashes We may pseudonymize, combine and aggregate the above information with data collected from your usage of other Philips digital channels such as social media, websites, emails, apps and connected products, in order to draw critical insights that will enable us to improve our products and services to better meet your needs, with more personalized and effective products and services in the future
• Surveys and Feedback. Occasionally, we may interact with you to gather your feedback by inviting you to participate in surveys and rate your experience with the App or provide information on issues that you are facing.
What data we process The categories of personal data we process include: • Creating and managing your MyPhilips Account. If you (parent user) create a MyPhilips account in the App, we process the following categories of personal data: • Contact information (such as your first name, surname and email address). If you decide to create a MyPhilips account with your social media account, the registration form will be pre-populated with the contact information provided by your social media provider. • Information about your location (such as your country, language preference). • Information about your registered product/service (such as the name of the purchased product and the date and proof of purchase). • Secure Cloud Storage. If you decide to back-up your data with us, we will process and store the following categories of personal data: • Your child (or children’s) profile data such as Profile ID; name given by you to the profile; Sparkly (interactive character) ID; profile creation date and timezone; Total brushing duration; total consecutive days of brushing; game progress level; Award ID; Device Serial number; brushhead usage minutes; traits; credits (counts per missed sessions);
For more information on additional personal data we may collect through your MyPhilips Account, please refer to the global Philips Privacy Notice.
• Providing app services.
• Sonicare PowerToothbrush (“PTB”) Handle Details such as Handle ID; last connected date and time; Profile ID; Device Serial number; last brushing session ID;
• Brushing Session Data such as brushing record ID; brushing session ID; Session start and completed date and time; session duration; session routine; session state (e.g., online / offline brushing); brush type; brushed day / night; Profile ID;
• User Settings data such as Profile ID; language; country; brushing reminders (on/off); missed brushing notifications (enabled/ disabled); Sparkly sleep time;
• Achievements Data (including parental awards; children’s profile awards; and Sparkly awards) such as award IDs; reward name, icon and description; award date and time; percent completed; reward notification shown / not; Profile ID.
• Analytics. • Your mobile device and app usage data, such as your mobile device identifiers, session and usage data, operating system, model, carrier, network information and (masked) IP addresses, and app information, such as app name, version, usage and events, pages visited and session information. • Device data such as your toothbrush type (manual, electric or PTB); PTB handle data (model number, serial number, firmware version, manufacturer); brushing duration; brushing start time and intensity.
• Improving our apps and services. To improve our products and services (and develop new ones!), we process the following categories of personal data:
• Surveys and feedback. Information about your feedback such as IP address; mobile device data (manufacturer, model, brand, etc.), OS name, version, build, hardware; network and carrier information; language; country; app version and ID; custom data (page views, clicks, other user activity) and survey data (answers and comments).
The lawful bases we rely on to process your personal data are as follows: • Providing App Services • Secure Cloud Storage. We rely on your express and verified parental consent in order to enable you to back up your children’s app usage and brushing data (see details on types of personal data in the above section on Secure Data Storage). Upon logging into the App using your myPhilips Account you can choose to expressly consent to storing your children’s data. You are additionally required to verify your consent within 24 hours. You are also free to withdraw your consent on behalf of your children any time in the ‘Settings’ section of the App. If you choose to do so, your child’s data will no longer be stored by Philips, and all data collected until such time will be permanently deleted from the backend within 1 hour from receipt of the request. Please note that this will not interfere with your continued use of the App.
• Creating and managing your MyPhilips Account. We rely on the legal basis of performance of contract to create and manage your MyPhilips Account. We may access minimal information on your mobile device in order to facilitate and enable communication with you and to provide the service you explicitly requested. Please note that this service is restricted to the parent user only.
• Improving our apps and services. • Analytics. We rely on your express consent (including verified parental consent) prior to enabling access to your and your children's information (as detailed above) for the purpose of analytics. You can choose to withdraw this consent anytime in the Settings of the App. If you withdraw this consent, we will no longer collect and process this data, but data previously collected/ processed may still be used for the purpose of product and service improvement. As stated above, we may pseudonymize, combine and aggregate this information with other information that we may have about you in order to draw key insights and improve our products, services and solutions in the future. For this specific purpose, we rely on our legitimate interest. We always conduct a balancing test in order to make sure that our legitimate interest outweighs any risks to your rights and freedoms.
• Survey and Feedback. We rely on your express consent prior to enabling access to your information for displaying surveys and feedback forms in the Parental Dashboard section of the App. You can choose to withdraw this consent anytime in the Settings of the App. If you withdraw this consent, we will no longer collect and process this data, but data previously collected/ processed may still be used for the purpose of product and service improvement.
When required to provide our services, the app may request your permission to access your mobile device’s storage capabilities, sensors or other features. These permissions include: • Bluetooth and WiFi. The app requires Bluetooth connection to connect the Device to the app. You can at any time block your Bluetooth connection through the settings of your mobile device. The app also requires WIFI connection to connect to the internet. • Location. To allow users to connect and use any Bluetooth device with their phone, Android operating systems require users to give permission for the app to access coarse geographic location. iOS asks users to give permission for the app to access geographic location, which enables a robust way of syncing data (iBeacon™) from the toothbrush and the mobile device when not using the app. The app does not use these permissions to determine your location, nor does Philips collect your location data. You can revoke location permissions at any time in the settings of your mobile device. • Files: The app requires access to the mobile device’s files to store the language configurations and other files that the app uses to operate (e.g., graphics, media files, or other large program assets). If you delete the app, the data will be deleted from your mobile device. • Other. In some cases, your operating system may request permissions that your mobile device needs for technical reasons, but that are not controlled or used by Philips. We will not collect any data associated with such permissions unless required to provide our services in accordance with this Notice.
• Photos and Media: If you wish to add a picture to your child’s profile, the app will request permission to access your photo gallery. Philips will not process your child’s profile picture in any manner. The data will remain on your mobile device, where Philips will not have access to it.
• Microphone or Audio Recording. When playing the brushing games of the app, your child can unlock rewards, including an option for Sparkly to mimic your child’s voice. The app needs access to your device’s microphone to record voice and support this reward. However, Philips will neither process nor store such data in any manner. The app will not store this data locally either.
• Calendar. If you want the app to remind you about your upcoming dental appointments, the app will require permission to access your calendar. We will not copy or store your calendar information. This information will remain in your mobile device.
When required to provide our services and subject to this App Privacy Notice, we may access information from your device or store certain information on your device. In order to do this we may use various technologies such as cookies, tags, pixels, SDKs or similar technologies, which we collectively refer to as ‘Cookies’ hereafter. • Required Cookies. In some cases, access/ storage of information on your device is essential to provide the App services to you. In such cases, we do not need your prior consent to enable the access or storage. • Security and Authentication. We use functional Cookies for security, authentication, session management and service-related purposes. These Cookies help us verify your identity, protect your account and provide our services. • Cookies required to provide the Service explicitly requested by you. When essential to provide our services, (e.g., to ensure that we provide App content relevant to your country of residence, and in your preferred language; or to make sure that the content fits your mobile device screen) we may need to process information from your mobile device including your IP address, type of mobile internet browser, operating system, SIM card carrier information, session and usage data, or service-related performance data. • Other Cookie. We use Cookies for analytics and product improvement purposes. These Cookies read information and personal data from your mobile device and your app usage and interaction data and are subject to your prior consent (please see Improve our Products and Services under the chapter, Lawful Basis of Processing above).
This Privacy Notice forms part of, and must be read in conjunction with, the global Philips Privacy Notice, which we encourage you to read. The global Philips privacy notice is an integral component of this document and provides additional information on the categories of third parties with whom we may share your personal data, the measures we implement to protect your personal data, international data transfers and the safeguards in place, your privacy rights under applicable data protection laws, how to contact the relevant Data Protection Officer, or lodge a complaint, and relevant information specific to certain jurisdictions.
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