Philips is more than just a company name – it’s a brand that promises an experience to people. Whether it was lighting lives in 1891 when we introduced our first incandescent light bulb, to saving lives with the HeartStart defibrillator, people have always been at the heart of Philips. Prior to the launch of “sense and simplicity,” we did not have a consistent way within our organization to deliver a one-Philips brand experience to customers. The launch of our brand promise - “sense and simplicity” - in 2004 was an important milestone in our brand journey. This step change guided the organization to deliver a consistent, differentiated brand experience; helping us to build our brand in the hearts and minds of people. This brand promise encapsulates our commitment to deliver solutions that are advanced, easy to use, and designed around the needs of all our users and customers. | 