And healthcare is changing too. The appetite for digital services is growing along with the need for reliable information.
“Is bronchitis contagious?” and “How many calories should I eat” were both top Google health searches between January and November of 2015. In fact, around 1 in 20 Google searches were health-related and there were more than 3 billion downloads of mHealth apps (estimated by the main app stores) in 2015 also, allowing people to self-monitor disease conditions and adjust their lifestyles.