Here’s another myth we need to bust. Dubbed the “Silent Generation,” those aged 73-93 have a hard time shaking off a reputation for being “less able” when it comes to technology. However, research reveals that a quarter of people 75+ are using tablets and four in 10 are on social media. This research turns any preconceptions about the opportunity to digitally engage seniors on their head and shows that there is appetite among them to stay connected.
Health wearables and smartwatches today go beyond the simplicity of recording steps to assisting patients by monitoring chronic conditions like diabetes, helping the elderly stay safe or empowering them with greater independence via remote monitoring platforms. I’m proud to say that Philips has accepted the challenge of re-writing the rules for how to care for our senior population. Philips Lifeline offers tools that allow the older generation to live more safely and independently, without feeling overwhelmed through providing safety reassurance, 24-hour 365-day support, and personalized care plans. It’s the kind of tool that fits into a comprehensive populationhealth strategy for a healthcare system. Blue Willow Systems, a recent Philips acquisition, complements the at-home monitoring technologies with solutions for senior living facilities.
Tools such as these help parents and grandparents to be more independent and in control of their health and safety – at home, in a senior living facility and on the go – it also helps their caregivers, doctors and families feel reassured. Healthcare providers can and should be harnessing seniors’ growing digital appetite to empower them to self-monitor their health and self-communicate concerns with professionals -not only to encourage independence, but to monitor acute health issues, intervene when needed and help reduce healthcare resourcing pressures.